{"id":830,"date":"2026-09-01T15:54:10","date_gmt":"2026-09-01T15:54:10","guid":{"rendered":"https:\/\/cgagency.art\/staging-refonte\/?page_id=830"},"modified":"2026-09-01T21:19:15","modified_gmt":"2026-09-01T21:19:15","slug":"plan-activation-annuel","status":"publish","type":"page","link":"https:\/\/cgagency.art\/en\/notre-methode\/plan-activation-annuel\/","title":{"rendered":"Comment structurer un plan d&rsquo;activation annuel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"830\" class=\"elementor elementor-830\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4739a68 e-con e-atomic-element e-flexbox-base \" data-id=\"4739a68\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4739a68\">\n    \t\t<div class=\"elementor-element elementor-element-0255c3f elementor-widget elementor-widget-html\" data-id=\"0255c3f\" data-element_type=\"widget\" data-e-type=\"widget\" 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!important;margin:0;}\n.cga-plan-cadence{display:block;font-family:'Karla',sans-serif;font-size:14px;color:#e2380f !important;margin:0 0 16px;letter-spacing:.03em;}\n.cga-plan-list{list-style:none;margin:0;padding:0;}\n.cga-plan-list li{font-family:'Karla',sans-serif;font-size:15.3px;color:#a39b8c !important;line-height:1.7;padding-left:14px;position:relative;}\n.cga-plan-list li::before{content:'\u00b7';position:absolute;left:0;color:#d42c00;font-weight:700;}\n.cga-statsbar2{display:flex;flex-wrap:wrap;gap:60px;padding:20px 48px 60px 10px;max-width:1400px;margin:0;}\n.cga-statsbar2 .cga-stat-num{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:39px;color:#f4eee2 !important;}\n.cga-statsbar2 .cga-stat-label{font-family:'Karla',sans-serif;font-size:15.3px;color:#a39b8c !important;margin-top:4px;}\n.cga-retenir{margin:0 48px 60px 10px;max-width:1350px;border-left:2px solid #d42c00;background:rgba(244,238,226,.02);padding:24px 28px;}\n.cga-retenir .cga-eyebrow{font-family:'Bricolage Grotesque',sans-serif;font-size:13.4px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#e2380f !important;margin-bottom:8px;}\n.cga-retenir p{font-family:'Karla',sans-serif;font-size:17.7px;line-height:1.7;color:#f4eee2 !important;margin:0;max-width:80ch;}\n<\/style><div class=\"cga-breadcrumb\"><a href=\"https:\/\/cgagency.art\/notre-methode\/\">\u2190 Notre M\u00e9thode<\/a><\/div><div class=\"cga-hero2 cga-halo-r cga-ring-a\"><div class=\"cga-eyebrow\">M\u00e9thode P.A.C.E. appliqu\u00e9e \u00e0 l\u2019ann\u00e9e<\/div><h1>Comment structurer un plan d\u2019activation annuel<\/h1><p class=\"cga-sub\">Guide complet pour planifier vos activations sur 12 mois \u2014 cadence, calendrier, budget et KPI. Sortir du coup par coup pour construire un syst\u00e8me d\u2019activation continue, lisible et rentable.<\/p><\/div><div class=\"cga-sec3 cga-halo-l\"><h2>Le point de d\u00e9part<\/h2><p class=\"cga-body\">La plupart des marques ex\u00e9cutent des op\u00e9rations isol\u00e9es \u2014 un salon en mars, un roadshow en juin, une soir\u00e9e en novembre. R\u00e9sultat\u00a0: co\u00fbts cach\u00e9s, effets non capitalis\u00e9s, ROI difficile \u00e0 lire. Un plan annuel structur\u00e9 change la logique.<\/p><\/div><style>\n.cga-transition-marker{width:100%;display:flex;justify-content:center;padding:22px 0;background:transparent;}\n.cga-transition-marker svg{display:block;height:44px;width:260px;}\n.cga-transition-marker path{fill:none;stroke:#d42c00;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1400;stroke-dashoffset:1400;animation:cga-ecg-draw 2.8s cubic-bezier(.65,0,.35,1) infinite;}\n@keyframes cga-ecg-draw{0%{stroke-dashoffset:1400;opacity:0;}8%{opacity:1;}55%{stroke-dashoffset:0;opacity:1;}80%{stroke-dashoffset:0;opacity:1;}100%{stroke-dashoffset:-1400;opacity:0;}}\n@media (prefers-reduced-motion: reduce){.cga-transition-marker path{animation-duration:14s;}}\n<\/style>\n<div class=\"cga-transition-marker\">\n<svg viewBox=\"0 0 300 60\" preserveAspectRatio=\"xMidYMid meet\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\" \/>\n<\/svg>\n<\/div><div class=\"cga-sec3\"><h2>Les 4 \u00e9tapes pour construire son plan \u2014 m\u00e9thode P.A.C.E. appliqu\u00e9e \u00e0 l\u2019ann\u00e9e<\/h2><div class=\"cga-plan-steps\"><div class=\"cga-plan-step\"><div class=\"cga-plan-head\"><span class=\"cga-plan-letter\">P<\/span><h3>Planifier<\/h3><\/div><span class=\"cga-plan-cadence\">J-90<\/span><ul class=\"cga-plan-list\"><li>Objectifs annuels & cibles<\/li><li>Calendrier temps forts (Q1\u2192Q4)<\/li><li>Budget consolid\u00e9 multi-actions<\/li><li>KPI de r\u00e9f\u00e9rence \u00e0 mesurer<\/li><li>Territoires g\u00e9ographiques cibl\u00e9s<\/li><\/ul><\/div><div class=\"cga-plan-step\"><div class=\"cga-plan-head\"><span class=\"cga-plan-letter\">A<\/span><h3>Activer<\/h3><\/div><span class=\"cga-plan-cadence\">Cadence Q<\/span><ul class=\"cga-plan-list\"><li>1 \u00e0 3 activations \/ trimestre<\/li><li>\u00c9quipes terrain brief\u00e9es<\/li><li>Format identique r\u00e9pliqu\u00e9<\/li><li>Coordination multi-sites unifi\u00e9e<\/li><li>Signature visuelle coh\u00e9rente<\/li><\/ul><\/div><div class=\"cga-plan-step\"><div class=\"cga-plan-head\"><span class=\"cga-plan-letter\">C<\/span><h3>Capter<\/h3><\/div><span class=\"cga-plan-cadence\">En continu<\/span><ul class=\"cga-plan-list\"><li>QR, formulaires, opt-in RGPD<\/li><li>Scoring d\u2019affinit\u00e9 produit<\/li><li>Base unique multi-\u00e9v\u00e9nements<\/li><li>Alimentation CRM en temps r\u00e9el<\/li><li>Comptage exposition & conversion<\/li><\/ul><\/div><div class=\"cga-plan-step\"><div class=\"cga-plan-head\"><span class=\"cga-plan-letter\">E<\/span><h3>Exploiter<\/h3><\/div><span class=\"cga-plan-cadence\">Mensuel<\/span><ul class=\"cga-plan-list\"><li>Reporting mensuel consolid\u00e9<\/li><li>Ajustements en cours d\u2019ann\u00e9e<\/li><li>Nurturing base capt\u00e9e<\/li><li>Bilan trimestriel & plan de relance<\/li><li>Optimisation continue budget<\/li><\/ul><\/div><\/div><\/div><style>\n.cga-transition-marker{width:100%;display:flex;justify-content:center;padding:22px 0;background:transparent;}\n.cga-transition-marker svg{display:block;height:44px;width:260px;}\n.cga-transition-marker path{fill:none;stroke:#d42c00;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1400;stroke-dashoffset:1400;animation:cga-ecg-draw 2.8s cubic-bezier(.65,0,.35,1) infinite;}\n@keyframes cga-ecg-draw{0%{stroke-dashoffset:1400;opacity:0;}8%{opacity:1;}55%{stroke-dashoffset:0;opacity:1;}80%{stroke-dashoffset:0;opacity:1;}100%{stroke-dashoffset:-1400;opacity:0;}}\n@media (prefers-reduced-motion: reduce){.cga-transition-marker path{animation-duration:14s;}}\n\n\/* cga-scale122 *\/\n\n\/* cga-fix-gris *\/\n.elementor-830 h3{color:#f4eee2 !important;}\n.elementor-830 .cga-sub{color:#f4eee2 !important;}\n<\/style>\n<div class=\"cga-transition-marker\">\n<svg viewBox=\"0 0 300 60\" preserveAspectRatio=\"xMidYMid meet\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\" \/>\n<\/svg>\n<\/div><div class=\"cga-sec3 cga-halo-c\" style=\"padding-bottom:0;\"><h2>Ce qu\u2019un plan structur\u00e9 change vs coup par coup<\/h2><\/div><div class=\"cga-statsbar2\"><div><div class=\"cga-stat-num\">+60%<\/div><div class=\"cga-stat-label\">Efficacit\u00e9 vs traditionnel<\/div><\/div><div><div class=\"cga-stat-num\">\u221240%<\/div><div class=\"cga-stat-label\">Temps perdu en coordination<\/div><\/div><div><div class=\"cga-stat-num\">+35%<\/div><div class=\"cga-stat-label\">ROI mesurable<\/div><\/div><div><div class=\"cga-stat-num\">100%<\/div><div class=\"cga-stat-label\">Tra\u00e7abilit\u00e9 budg\u00e9taire<\/div><\/div><\/div><div class=\"cga-retenir\"><div class=\"cga-eyebrow\">\u00c0 retenir<\/div><p>Un plan annuel n\u2019est pas un calendrier d\u2019\u00e9v\u00e9nements \u2014 c\u2019est un syst\u00e8me d\u2019activation continue o\u00f9 chaque op\u00e9ration nourrit la suivante et alimente une base commune. Cadence ma\u00eetris\u00e9e, gouvernance claire, capitalisation data.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-bd622b5 e-con e-atomic-element e-flexbox-base \" data-id=\"bd622b5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bd622b5\">\n    \t\t<div class=\"elementor-element elementor-element-47b543e elementor-widget elementor-widget-html\" data-id=\"47b543e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@keyframes cga-halo-pulse{0%,100%{opacity:1;}50%{opacity:.55;}}\n.cga-halo-r,.cga-halo-l,.cga-halo-c,.cga-halo-cloture{position:relative;}\n.cga-halo-r::before,.cga-halo-l::before,.cga-halo-c::before{content:'';position:absolute;width:340px;height:340px;top:-30px;background:radial-gradient(circle, rgba(226,56,15,.6), transparent 60%);filter:blur(34px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-halo-r::before{right:-90px;left:auto;}\n.cga-halo-l::before{left:-90px;right:auto;}\n.cga-halo-c::before{left:calc(50% - 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170px);}\n.cga-halo-cloture::before{content:'';position:absolute;width:320px;height:320px;top:-20px;left:20px;background:radial-gradient(circle, rgba(212,44,0,.34), transparent 60%);filter:blur(32px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-ring-a::after{content:'';position:absolute;width:140px;height:140px;bottom:-60px;left:-50px;border:1px solid rgba(244,238,226,.25);border-radius:50%;pointer-events:none;z-index:0;}\n.cga-ring-b::after{content:'';position:absolute;width:70px;height:70px;bottom:30px;left:65%;border:1px solid rgba(212,44,0,.35);border-radius:50%;pointer-events:none;z-index:0;}\n@media (prefers-reduced-motion: reduce){.cga-halo-r::before,.cga-halo-l::before,.cga-halo-c::before,.cga-halo-cloture::before{animation:none;}}\n.cga-ecg-track{position:relative;width:100%;height:60px;overflow:hidden;background:transparent;}\n.cga-ecg-track svg{display:block;height:60px;width:1200px;animation:cga-ecg-scroll 3.6s linear infinite;}\n.cga-ecg-track path{fill:none;stroke:#d42c00;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;}\n@keyframes cga-ecg-scroll{from{transform:translateX(-300px);}to{transform:translateX(0);}}\n@media (prefers-reduced-motion: reduce){.cga-ecg-track svg{animation-duration:22s;}}\n\n.elementor-element-0d9a521{width:100% !important;}\n.cga-cta-sec{padding:60px 48px 100px 10px;max-width:1400px;margin:0;}\n.cga-cta-sec p{font-family:'Karla',sans-serif;font-size:18.3px;color:#a39b8c !important;margin:0 0 18px;max-width:60ch;}\n.cga-cta-primary{color:#d42c00 !important;text-decoration:none;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:17.1px;letter-spacing:.03em;border-bottom:1px solid #d42c00;padding-bottom:4px;}\n.cga-cta-secondary{color:#f4eee2 !important;text-decoration:none;font-family:'Karla',sans-serif;font-size:17.1px;margin-left:28px;}\n\n\/* cga-scale122 *\/\n<\/style><div class=\"cga-cta-sec cga-halo-cloture\"><p>Pr\u00eat \u00e0 structurer votre plan d\u2019activation annuel avec la m\u00e9thode P.A.C.E.\u00a0?<\/p><a class=\"cga-cta-primary\" href=\"https:\/\/cgagency.art\/contact\/\">D\u00e9marrer un brief<\/a><a class=\"cga-cta-secondary\" href=\"https:\/\/cgagency.art\/notre-methode\/\">Voir la m\u00e9thode P.A.C.E. \u2192<\/a><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notre M\u00e9thodeNos programmes Catalogue R\u00e9f\u00e9rences Contact \u2190 Notre M\u00e9thodeM\u00e9thode P.A.C.E. appliqu\u00e9e \u00e0 l\u2019ann\u00e9e Comment structurer un plan d\u2019activation annuel Guide complet pour planifier vos activations sur 12 mois \u2014 cadence, calendrier, budget et KPI. Sortir du coup par coup pour construire un syst\u00e8me d\u2019activation continue, lisible et rentable. Le point de d\u00e9part La plupart des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":776,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-830","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":34,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/830\/revisions"}],"predecessor-version":[{"id":1794,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/830\/revisions\/1794"}],"up":[{"embeddable":true,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/776"}],"wp:attachment":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/media?parent=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}