{"id":934,"date":"2026-08-13T13:08:25","date_gmt":"2026-08-13T13:08:25","guid":{"rendered":"https:\/\/cgagency.art\/staging-refonte\/?page_id=934"},"modified":"2026-10-12T16:22:36","modified_gmt":"2026-10-12T16:22:36","slug":"catalogue","status":"publish","type":"page","link":"https:\/\/cgagency.art\/en\/catalogue\/","title":{"rendered":"Catalog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"934\" class=\"elementor elementor-934\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89ffd05 e-con e-atomic-element e-flexbox-base \" data-id=\"89ffd05\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"89ffd05\">\n    \t\t<div class=\"elementor-element elementor-element-2d0fe23 elementor-widget elementor-widget-html\" data-id=\"2d0fe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.elementor-element-a7786a2{display:none 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!important;}\n.elementor-934 .cga-letter{font-size:41px !important;}\n.elementor-934 .cga-h2sub{font-size:18px !important;}\n.elementor-934 .cga-nav,.elementor-934 .cga-nav *,.elementor-934 [class*=cga-footer],.elementor-934 [class*=cga-footer] *{font-size:revert !important;}\n<\/style>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-4c1d571 e-con e-atomic-element e-flexbox-base \" data-id=\"4c1d571\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4c1d571\">\n    \t\t<div class=\"elementor-element elementor-element-d43435f elementor-widget elementor-widget-html\" data-id=\"d43435f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.elementor-element-0bfe331{width:100% !important;}\n.cga-nav{display:flex;align-items:center;justify-content:space-between;padding:24px 48px;background:#171512;border-bottom:1px solid rgba(244,238,226,.14);box-sizing:border-box;width:100%;}\n.cga-nav .cga-nav-logo{display:flex;align-items:center;}\n.cga-nav img{height:70px;width:auto;display:block;}\n.cga-nav .cga-nav-links{display:flex;gap:30px;font-family:'Karla',sans-serif;font-size:12.5px;letter-spacing:.03em;text-transform:uppercase;color:#d42c00;}\n.cga-nav .cga-nav-links a{color:inherit;text-decoration:none;}\n.cga-nav .cga-nav-links a:hover{color:#f4eee2;}\n@media (max-width:700px){.cga-nav .cga-nav-links{display:none;}}\n.cga-nav .cga-nav-right{display:flex;align-items:center;gap:28px;}\n.cga-nav .cga-nav-socials{display:flex;align-items:center;gap:14px;}\n.cga-nav .cga-nav-socials a{color:#a39b8c;display:flex;align-items:center;transition:color .15s ease;}\n.cga-nav .cga-nav-socials a:hover{color:#f4eee2;}\n.cga-nav .cga-nav-socials svg{width:16px;height:16px;fill:currentColor;display:block;}\n\n\/* cga-nav-full *\/\n.elementor-element-d43435f{width:100% !important;flex:1 1 auto !important;}\n<\/style>\n<nav class=\"cga-nav\">\n  <a class=\"cga-nav-logo\" href=\"https:\/\/cgagency.art\/\"><img decoding=\"async\" src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/cga-logo-white-red-a.png\" alt=\"CGA Agency\"><\/a>\n  <div class=\"cga-nav-right\">\n  <div class=\"cga-nav-links\">\n    <a href=\"https:\/\/cgagency.art\/notre-methode\/\">Notre M\u00e9thode<\/a><a href=\"https:\/\/cgagency.art\/nos-programmes\/\">Nos programmes<\/a>\n    <a href=\"https:\/\/cgagency.art\/catalogue\/\">Catalogue<\/a>\n    <a href=\"https:\/\/cgagency.art\/references\/\">R\u00e9f\u00e9rences<\/a>\n    <a href=\"https:\/\/cgagency.art\/contact\/\">Contact<\/a>\n  <\/div>\n  <div class=\"cga-nav-socials\">\n    <a href=\"https:\/\/www.linkedin.com\/company\/cgagency-art\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"CGA Agency sur LinkedIn\"><svg viewBox=\"0 0 24 24\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.03-3.04-1.85-3.04-1.86 0-2.14 1.45-2.14 2.94v5.67H9.34V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.38-1.85 3.6 0 4.27 2.37 4.27 5.45v6.29zM5.34 7.43a2.07 2.07 0 1 1 0-4.13 2.07 2.07 0 0 1 0 4.13zM7.12 20.45H3.56V9h3.56v11.45z\"\/><\/svg><\/a>\n    <a aria-label=\"CGA Agency sur Instagram\" href=\"https:\/\/www.instagram.com\/cross_global_art\/\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2c2.717 0 3.056.01 4.122.06 1.065.05 1.79.217 2.428.465.66.256 1.216.598 1.772 1.153a4.908 4.908 0 0 1 1.153 1.772c.247.637.415 1.363.465 2.428.047 1.066.06 1.405.06 4.122 0 2.717-.01 3.056-.06 4.122-.05 1.065-.218 1.79-.465 2.428a4.883 4.883 0 0 1-1.153 1.772 4.915 4.915 0 0 1-1.772 1.153c-.637.247-1.363.415-2.428.465-1.066.047-1.405.06-4.122.06-2.717 0-3.056-.01-4.122-.06-1.065-.05-1.79-.218-2.428-.465a4.89 4.89 0 0 1-1.772-1.153 4.904 4.904 0 0 1-1.153-1.772c-.248-.637-.415-1.363-.465-2.428C2.013 15.056 2 14.717 2 12c0-2.717.01-3.056.06-4.122.05-1.066.217-1.79.465-2.428a4.88 4.88 0 0 1 1.153-1.772A4.897 4.897 0 0 1 5.45 2.525c.638-.248 1.362-.415 2.428-.465C8.944 2.013 9.283 2 12 2zm0 5a5 5 0 1 0 0 10 5 5 0 0 0 0-10zm0 8.25a3.25 3.25 0 1 1 0-6.5 3.25 3.25 0 0 1 0 6.5zM17.5 5.75a1.15 1.15 0 1 0 0 2.3 1.15 1.15 0 0 0 0-2.3z\"\/><\/svg><\/a>\n    <a aria-label=\"CGA Agency sur Facebook\" href=\"https:\/\/www.facebook.com\/profile.php?id=61574181458415\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M22 12.06C22 6.505 17.523 2 12 2S2 6.505 2 12.06c0 5.02 3.657 9.184 8.438 9.94v-7.03H7.898v-2.91h2.54V9.845c0-2.508 1.492-3.89 3.777-3.89 1.094 0 2.238.195 2.238.195v2.46h-1.26c-1.243 0-1.63.771-1.63 1.562v1.878h2.773l-.443 2.91h-2.33V22c4.78-.756 8.437-4.92 8.437-9.94z\"\/><\/svg><\/a>\n  <\/div>\n<\/div>\n<\/nav>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b8e65d8 e-con e-atomic-element e-flexbox-base \" data-id=\"b8e65d8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b8e65d8\">\n    \t\t<div class=\"elementor-element elementor-element-25e8a7c elementor-widget elementor-widget-html\" data-id=\"25e8a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@keyframes cga-halo-pulse{0%,100%{opacity:1;}50%{opacity:.55;}}\n.cga-halo-r,.cga-halo-l,.cga-halo-c,.cga-halo-cloture{position:relative;}\n.cga-halo-r::before,.cga-halo-l::before,.cga-halo-c::before{content:'';position:absolute;width:340px;height:340px;top:-30px;background:radial-gradient(circle, rgba(226,56,15,.6), transparent 60%);filter:blur(34px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-halo-r::before{right:-90px;left:auto;}\n.cga-halo-l::before{left:-90px;right:auto;}\n.cga-halo-c::before{left:calc(50% - 170px);}\n.cga-halo-cloture::before{content:'';position:absolute;width:320px;height:320px;top:-20px;left:20px;background:radial-gradient(circle, rgba(212,44,0,.34), transparent 60%);filter:blur(32px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-ring-a::after{content:'';position:absolute;width:140px;height:140px;bottom:-60px;left:-50px;border:1px solid rgba(244,238,226,.25);border-radius:50%;pointer-events:none;z-index:0;}\n.cga-sec2{max-width:1180px;margin:0 auto;padding:90px 40px;position:relative;}\n.cga-eyebrow{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:14.6px;letter-spacing:.12em;text-transform:uppercase;color:#e2380f !important;margin-bottom:14px;position:relative;z-index:1;}\n.cga-sec2 h1{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(28px,4vw,46px);line-height:1.12;color:#f4eee2 !important;margin:0 0 16px;position:relative;z-index:1;}\n.cga-sec2 h1 .accent{color:#d42c00 !important;}\n.cga-sub{font-family:'Karla',sans-serif;font-size:19.5px;line-height:1.7;color:#a39b8c !important;max-width:70ch;margin:0 0 10px;position:relative;z-index:1;}\n.cga-packbadges{display:flex;gap:30px;flex-wrap:wrap;margin:28px 0 0;position:relative;z-index:1;}\n.cga-packbadge{text-align:left;}\n.cga-packbadge-num{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:26.8px;color:#f4eee2 !important;display:block;}\n.cga-packbadge-label{font-family:'Karla',sans-serif;font-size:14.6px;color:#a39b8c !important;}\n.cga-packdetail{display:grid;grid-template-columns:1.5fr 1fr;gap:24px;position:relative;z-index:1;margin-top:10px;align-items:start;}\n@media(max-width:900px){.cga-packdetail{grid-template-columns:1fr;}}\n.cga-packdetail-main{border:1.5px solid;padding:30px;background:rgba(244,238,226,.02);}\n.cga-packdetail-head{display:flex;align-items:center;gap:14px;margin-bottom:20px;padding-bottom:18px;border-bottom:1px solid rgba(244,238,226,.16);}\n.cga-packdetail-icon{width:44px;height:44px;border-radius:50%;background:rgba(244,238,226,.06);flex-shrink:0;}\n.cga-packdetail-head h3{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:23.2px;color:#f4eee2 !important;margin:0 0 3px;}\n.cga-packdetail-head p{font-family:'Karla',sans-serif;font-size:15.3px;color:#a39b8c !important;margin:0;}\n.cga-packquad{display:grid;grid-template-columns:1fr 1fr;gap:14px;}\n@media(max-width:560px){.cga-packquad{grid-template-columns:1fr;}}\n.cga-packquad-item{background:rgba(244,238,226,.04);padding:18px 18px 16px;}\n.cga-packquad-item h5{font-family:'Karla',sans-serif;font-size:14.6px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;color:#f4eee2 !important;margin:0 0 10px;}\n.cga-packquad-item ul{list-style:none;margin:0;padding:0;}\n.cga-packquad-item li{font-family:'Karla',sans-serif;font-size:15.3px;color:#c9c2b3 !important;line-height:1.7;padding-left:16px;position:relative;}\n.cga-packquad-item li::before{content:'\u2713';position:absolute;left:0;color:#d42c00;font-weight:700;font-size:12.2px;top:3px;}\n.cga-packdetail-side{border:1.5px solid rgba(212,44,0,.45);padding:28px;background:rgba(212,44,0,.03);}\n.cga-packdetail-side h3{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:20.7px;color:#f4eee2 !important;margin:0 0 2px;text-align:center;}\n.cga-packdetail-side-sub{font-family:'Karla',sans-serif;font-size:14.6px;color:#a39b8c !important;text-align:center;margin:0 0 22px;padding-bottom:18px;border-bottom:1px solid rgba(244,238,226,.14);}\n.cga-packdetail-sideitem{padding:14px 16px;background:rgba(244,238,226,.03);margin-bottom:12px;}\n.cga-packdetail-sideitem-t{font-family:'Karla',sans-serif;font-size:15.9px;font-weight:700;color:#f4eee2 !important;}\n.cga-packdetail-sideitem-d{font-family:'Karla',sans-serif;font-size:14px;color:#a39b8c !important;}\n.cga-packdetail-foot{margin-top:18px;padding-top:16px;border-top:1px solid rgba(244,238,226,.14);}\n.cga-packdetail-foot p{font-family:'Karla',sans-serif;font-size:14px;color:#a39b8c !important;margin:0 0 6px;}\n.cga-pd-essentiel{border-color:#6fbf8b;}\n.cga-pd-essentiel .cga-packdetail-head{border-bottom-color:rgba(111,191,139,.3);}\n.cga-pd-avance{border-color:#8f9fd4;}\n.cga-pd-avance .cga-packdetail-head{border-bottom-color:rgba(143,159,212,.3);}\n.cga-pd-integral{border-color:#99c0c3;}\n.cga-pd-integral .cga-packdetail-head{border-bottom-color:rgba(153,192,195,.3);}\n.cga-cta-sec{max-width:900px;margin:0 auto;padding:100px 40px;text-align:center;position:relative;}\n.cga-cta-sec h2{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(26px,3.6vw,38px);color:#f4eee2 !important;margin:0 0 16px;position:relative;z-index:1;}\n.cga-cta-sec p{font-family:'Karla',sans-serif;font-size:18.3px;color:#a39b8c !important;margin:0 0 30px;position:relative;z-index:1;}\n.cga-cta-primary{display:inline-block;font-family:'Karla',sans-serif;font-weight:700;font-size:17.1px;color:#f4eee2 !important;text-decoration:none;border-bottom:2px solid #d42c00;padding-bottom:4px;margin-right:34px;position:relative;z-index:1;}\n.cga-cta-secondary{display:inline-block;font-family:'Karla',sans-serif;font-weight:700;font-size:17.1px;color:#a39b8c !important;text-decoration:none;border-bottom:1px solid rgba(244,238,226,.25);padding-bottom:4px;position:relative;z-index:1;}\n.cga-cat-thumb img{width:100%;height:auto;aspect-ratio:16\/9;object-fit:cover;display:block}<\/style>\n<style>\n.cga-cat-hero{max-width:1180px;margin:0 auto;padding:130px 40px 50px;position:relative;}\n.cga-cat-hero .cga-cat-eyebrow{font-family:'Karla',sans-serif !important;color:#e2380f !important;text-transform:uppercase;letter-spacing:.12em;font-size:.85rem !important;font-weight:700 !important;margin-bottom:18px;display:block;}\n.cga-cat-hero h1{font-family:'Bricolage Grotesque',sans-serif !important;font-weight:700 !important;font-size:clamp(32px,4.5vw,52px) !important;color:#f4eee2 !important;margin:0 0 22px !important;line-height:1.12 !important;}\n.cga-cat-hero h1 .accent{color:#d42c00 !important;}\n.cga-cat-hero .cga-cat-lead{font-family:'Karla',sans-serif !important;color:#a39b8c !important;font-size:1.2rem !important;max-width:760px;line-height:1.6 !important;margin:0 0 30px !important;}\n.cga-cat-jump{display:flex;gap:16px;flex-wrap:wrap;position:relative;z-index:1;}\n.cga-cat-jump a{font-family:'Karla',sans-serif !important;color:#f4eee2 !important;text-decoration:none !important;border:1px solid rgba(244,238,226,.25) !important;padding:11px 24px !important;font-size:1rem !important;font-weight:700 !important;transition:.2s;}\n.cga-cat-jump a:hover{border-color:#d42c00 !important;color:#d42c00 !important;}\n.cga-cat-section{max-width:1180px;margin:0 auto;padding:60px 40px;position:relative;}\n.cga-cat-section-head{margin-bottom:40px;position:relative;z-index:1;}\n.cga-cat-section-head .cga-cat-eyebrow{font-family:'Karla',sans-serif !important;color:#e2380f !important;text-transform:uppercase;letter-spacing:.12em;font-size:.82rem !important;font-weight:700 !important;margin-bottom:12px;display:block;}\n.cga-cat-section-head h2{font-family:'Bricolage Grotesque',sans-serif !important;font-weight:700 !important;font-size:2.1rem !important;color:#f4eee2 !important;margin:0 0 10px !important;}\n.cga-cat-count{font-family:'Karla',sans-serif !important;color:#a39b8c !important;font-size:1rem !important;}\n.cga-cat-list{display:flex;flex-direction:column;position:relative;z-index:1;}\n.cga-cat-card{border-top:1px solid rgba(244,238,226,.14);}\n.cga-cat-card:last-child{border-bottom:1px solid rgba(244,238,226,.14);}\n.cga-cat-card summary{list-style:none;cursor:pointer;padding:24px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;}\n.cga-cat-card summary::-webkit-details-marker{display:none;}\n.cga-cat-card summary .cga-cat-name{line-height:1.5 !important;font-family:'Bricolage Grotesque',sans-serif !important;font-weight:700 !important;font-size:1.22rem !important;color:#f4eee2 !important;margin:0 0 6px !important;}\n.cga-cat-card summary .cga-cat-tagline{font-family:'Karla',sans-serif !important;color:#a39b8c !important;font-size:1.05rem !important;line-height:1.5 !important;margin:0 !important;max-width:640px;}\n.cga-cat-card summary .cga-cat-toggle{flex-shrink:0;width:32px;height:32px;border:1px solid rgba(244,238,226,.25);border-radius:50%;display:flex;align-items:center;justify-content:center;color:#f4eee2 !important;font-size:1.15rem !important;transition:.2s;font-family:'Karla',sans-serif !important;}\n.cga-cat-card[open] summary .cga-cat-toggle{background:#d42c00;border-color:#d42c00;color:#f4eee2 !important;transform:rotate(45deg);}\n.cga-cat-body{padding:0 0 36px;display:grid;grid-template-columns:1.3fr 1fr;gap:40px;}\n.cga-cat-body-main p{font-family:'Karla',sans-serif !important;color:#c9c2b3 !important;line-height:1.7 !important;font-size:1.1rem !important;margin:0 0 22px !important;}\n.cga-cat-block{margin-bottom:24px;}\n.cga-cat-block h4{font-family:'Bricolage Grotesque',sans-serif !important;font-weight:700 !important;font-size:.95rem !important;text-transform:uppercase;letter-spacing:.08em;color:#e2380f !important;margin:0 0 14px !important;}\n.cga-cat-steps{list-style:none;margin:0;padding:0;}\n.cga-cat-steps li{font-family:'Karla',sans-serif !important;color:#c9c2b3 !important;font-size:1.05rem !important;line-height:1.6 !important;padding-left:22px;position:relative;margin-bottom:9px;}\n.cga-cat-steps li::before{content:'\u2713';color:#d42c00 !important;position:absolute;left:0;font-weight:700;}\n.cga-cat-variants{display:grid;grid-template-columns:1fr 1fr;gap:12px;}\n.cga-cat-variants div{border:1px solid rgba(244,238,226,.14);padding:13px 15px;}\n.cga-cat-variants strong{font-family:'Bricolage Grotesque',sans-serif !important;color:#f4eee2 !important;display:block !important;font-size:1rem !important;margin-bottom:4px !important;}\n.cga-cat-variants span{font-family:'Karla',sans-serif !important;color:#a39b8c !important;font-size:.95rem !important;line-height:1.4 !important;}\n.cga-cat-side{border-left:1px solid rgba(244,238,226,.14);padding-left:32px;}\n.cga-cat-stats{display:flex;flex-direction:column;gap:16px;margin-bottom:26px;}\n.cga-cat-stat b{font-family:'Bricolage Grotesque',sans-serif !important;color:#d42c00 !important;font-size:1.5rem !important;display:block !important;}\n.cga-cat-stat span{font-family:'Karla',sans-serif !important;color:#a39b8c !important;font-size:.92rem !important;}\n.cga-cat-benefit{background:rgba(244,238,226,.04);border-left:2px solid #d42c00;padding:16px 18px;margin-top:6px;}\n.cga-cat-benefit p{font-family:'Karla',sans-serif !important;color:#c9c2b3 !important;font-size:1rem !important;line-height:1.6 !important;font-style:italic;margin:0 !important;}\n@media (max-width:900px){.cga-cat-body{grid-template-columns:1fr;}.cga-cat-side{border-left:none;padding-left:0;border-top:1px solid rgba(244,238,226,.14);padding-top:22px;}.cga-cat-variants{grid-template-columns:1fr;}}\n\n\/* === CGA Catalogue -- prototype vignettes + survol (test demande Magalie 24\/08) === *\/\n.cga-cat-list{display:grid !important;grid-template-columns:repeat(auto-fill,minmax(300px,1fr)) !important;gap:22px !important;align-items:start !important;}\n.cga-cat-card{position:relative !important;border:1px solid rgba(244,238,226,.16) !important;border-radius:14px !important;background:rgba(244,238,226,.03) !important;padding:0 !important;transition:border-color .25s ease,background .25s ease,transform .25s ease !important;}\n.cga-cat-card:hover{border-color:rgba(212,44,0,.55) !important;background:rgba(212,44,0,.05) !important;transform:translateY(-3px) !important;z-index:6 !important;}\n.cga-cat-card[open]{z-index:6 !important;}\n.cga-cat-card summary{padding:26px 24px 28px !important;display:flex !important;flex-direction:column !important;align-items:flex-start !important;gap:12px !important;min-height:168px !important;justify-content:space-between !important;}\n.cga-cat-card summary .cga-cat-name{line-height:1.5 !important;font-size:1.12rem !important;}\n.cga-cat-card summary .cga-cat-tagline{max-width:none !important;display:-webkit-box !important;-webkit-line-clamp:3 !important;-webkit-box-orient:vertical !important;overflow:hidden !important;}\n.cga-cat-card summary .cga-cat-toggle{position:absolute !important;top:22px !important;right:22px !important;}\n.cga-cat-card:hover summary .cga-cat-toggle,.cga-cat-card[open] summary .cga-cat-toggle{background:#d42c00 !important;border-color:#d42c00 !important;transform:rotate(45deg) !important;}\n.cga-cat-card:hover::details-content{content-visibility:visible !important;display:grid !important;overflow:visible !important;}\n\n.cga-cat-body{position:absolute !important;top:calc(100% + 12px) !important;left:0 !important;width:min(720px,88vw) !important;max-height:min(560px,70vh) !important;overflow-y:auto !important;background:#1d1a15 !important;border:1px solid rgba(212,44,0,.45) !important;border-radius:16px !important;box-shadow:0 30px 70px rgba(0,0,0,.6) !important;padding:30px 32px !important;z-index:30 !important;opacity:0 !important;visibility:hidden !important;pointer-events:none !important;transform:translateY(-8px) !important;transition:opacity .2s ease,transform .2s ease,visibility .2s !important;}\n.cga-cat-card:hover .cga-cat-body,.cga-cat-card[open] .cga-cat-body{display:grid !important;opacity:1 !important;visibility:visible !important;pointer-events:auto !important;transform:translateY(0) !important;}\n@media(max-width:900px){.cga-cat-body{width:94vw !important;left:50% !important;transform:translate(-50%,-8px) !important;}.cga-cat-card:hover .cga-cat-body,.cga-cat-card[open] .cga-cat-body{transform:translate(-50%,0) !important;}}\n@media(max-width:600px){.cga-cat-list{grid-template-columns:1fr !important;}}\n\n\/* === Vignettes catalogue : visuel par activation (retour Magalie 24\/08) === *\/\n.cga-cat-card summary{padding-top:0 !important;}\n.cga-cat-thumb{width:100%;aspect-ratio:16\/9;border:1px solid rgba(244,238,226,.14);background:rgba(244,238,226,.045);display:flex;align-items:center;justify-content:center;margin:0 0 2px;flex-shrink:0;}\n.cga-cat-thumb svg{width:32px;height:auto;opacity:.4;}\n\n\/* cga-scale122 *\/\n.cga-cat-toggle{background:rgba(23,21,18,.55);backdrop-filter:blur(2px)}.cga-cat-card{transition:filter .18s ease}.cga-cat-list:has(.cga-cat-card:hover) .cga-cat-card:not(:hover):not([open]),.cga-cat-list:has(.cga-cat-card[open]) .cga-cat-card:not(:hover):not([open]){filter:blur(3px) brightness(.4)}.cga-cat-card:hover,.cga-cat-card[open]{z-index:60}.elementor-element-25e8a7c,.elementor-element-10a8e98{width:100%!important;flex:1 1 auto!important}<\/style>\n<div class=\"cga-cat-hero cga-halo-r\">\n  <span class=\"cga-cat-eyebrow\">Catalogue d'activations<\/span>\n  <h1>23 formats d'activation, pr\u00eats \u00e0 s'int\u00e9grer \u00e0 votre <span class=\"accent\">programme pilot\u00e9<\/span><\/h1>\n  <p class=\"cga-cat-lead\">Notre catalogue n'est pas une offre \u00e0 la carte : chaque format ci-dessous s'active au service d'un programme structur\u00e9, avec cadence ma\u00eetris\u00e9e, ROI lisible et capitalisation sur la dur\u00e9e \u2014 jamais comme une op\u00e9ration isol\u00e9e.<\/p>\n  <div class=\"cga-cat-jump\">\n    <a href=\"#cga-cat-sm\">Street Marketing (12)<\/a>\n    <a href=\"#cga-cat-evt\">\u00c9v\u00e9nementiel B2B (11)<\/a>\n  <\/div>\n<\/div><div class=\"cga-ecg-track\">\n<svg viewBox=\"0 0 1200 60\" preserveAspectRatio=\"none\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\n         M300,30 L340,30 Q355,16 370,30 L390,30 L400,33 L410,4 L420,55 L430,30 L450,30 Q478,14 505,30 L600,30\n         M600,30 L640,30 Q655,16 670,30 L690,30 L700,33 L710,4 L720,55 L730,30 L750,30 Q778,14 805,30 L900,30\n         M900,30 L940,30 Q955,16 970,30 L990,30 L1000,33 L1010,4 L1020,55 L1030,30 L1050,30 Q1078,14 1105,30 L1200,30\" \/>\n<\/svg>\n<\/div>\n<div id=\"cga-cat-sm\" class=\"cga-cat-section cga-halo-l cga-ring-a\">\n  <div class=\"cga-cat-section-head\">\n    <span class=\"cga-cat-eyebrow\">Terrain & proximit\u00e9<\/span>\n    <h2>Street Marketing<\/h2>\n    <span class=\"cga-cat-count\">12 activations<\/span>\n  <\/div>\n  <div class=\"cga-cat-list\"><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/17301904-E60D-49CD-9EB4-29B344028B91_1_105_c-768x768.jpeg\" alt=\"Equipe CGA Agency en distribution de flyers, Paris\" loading=\"lazy\" decoding=\"async\" style=\"object-position:50% 77%\"><\/div><div><h3 class=\"cga-cat-name\">Flyering & Affichage cibl\u00e9<\/h3><p class=\"cga-cat-tagline\">Toucher la bonne audience, au bon endroit, au bon moment \u2014 diffusion de proximit\u00e9 orchestr\u00e9e comme un syst\u00e8me de visibilit\u00e9 pilot\u00e9.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Couvrir un territoire d\u00e9fini avec pr\u00e9cision, cr\u00e9er une pr\u00e9sence terrain imm\u00e9diate, faire entrer une marque dans le quotidien d'une cible identifi\u00e9e \u2014 sans dispersion, sans d\u00e9perdition.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>G\u00e9ocoding et s\u00e9lection des zones \u00e0 fort potentiel<\/li><li>\u00c9quipes terrain brief\u00e9es, encadr\u00e9es, g\u00e9olocalis\u00e9es<\/li><li>Affichage tactique : vitrines, commerces, lieux de passage<\/li><li>Reporting photo et trafic mesur\u00e9 en quasi temps r\u00e9el<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Main \u00e0 main qualifi\u00e9<\/strong><span>distribution avec accroche commerciale.<\/span><\/div><div><strong>Bo\u00eetage g\u00e9ocibl\u00e9<\/strong><span>couverture r\u00e9sidentielle par IRIS.<\/span><\/div><div><strong>Affichage vitrines<\/strong><span>r\u00e9seau de commer\u00e7ants partenaires.<\/span><\/div><div><strong>Couplage QR \/ coupon<\/strong><span>tra\u00e7abilit\u00e9 conversion.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cadrage strat\u00e9gique des zones, s\u00e9lection et briefing des \u00e9quipes, contr\u00f4le qualit\u00e9 terrain, suivi GPS, reporting photo dat\u00e9 et g\u00e9olocalis\u00e9, mesure du co\u00fbt au contact utile.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>15\u201380K<\/b><span>Contacts utiles par campagne<\/span><\/div><div class=\"cga-cat-stat\"><b>+30%<\/b><span>Notori\u00e9t\u00e9 zone<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20138%<\/b><span>Taux d'activation coupon<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancement local, drive-to-store, ouverture de point de vente, recrutement \u00e9tudiant, campagne cibl\u00e9e sur zone de chalandise.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une visibilit\u00e9 de proximit\u00e9 ma\u00eetris\u00e9e, tra\u00e7able et capitalisable \u2014 o\u00f9 chaque flyer distribu\u00e9 nourrit une lecture business claire et alimente le pilotage de la marque dans la dur\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/A750FDF7-4541-48E0-82BF-84156063CEC2_1_105_c-e1787765821462.jpeg\" alt=\"Panneau Point Info Etudiants sur un campus, campagne Uber\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Activation Campus<\/h3><p class=\"cga-cat-tagline\">Installer une marque au c\u0153ur du quotidien \u00e9tudiant \u2014 pr\u00e9sence terrain orchestr\u00e9e sur les campus \u00e0 fort potentiel.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Conqu\u00e9rir la cible 18-25 ans sur son territoire d'usage : grandes \u00e9coles, universit\u00e9s, r\u00e9sidences, lieux de vie \u00e9tudiante. Cr\u00e9er une pr\u00e9f\u00e9rence de marque au moment o\u00f9 elle se construit.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Mapping des campus \u00e0 fort indice d'affinit\u00e9<\/li><li>Animations coupl\u00e9es : sampling, jeux, contenus, capture leads<\/li><li>\u00c9quipes ambassadeurs form\u00e9es et brief\u00e9es marque<\/li><li>Activations rythm\u00e9es sur le calendrier acad\u00e9mique<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Stand campus<\/strong><span>animation, d\u00e9mo produit, capture data.<\/span><\/div><div><strong>Tourn\u00e9e multi-villes<\/strong><span>5 \u00e0 30 campus s\u00e9quenc\u00e9s.<\/span><\/div><div><strong>Brand ambassador<\/strong><span>relais \u00e9tudiants en continu.<\/span><\/div><div><strong>Jeu-concours UGC<\/strong><span>captation contenus & viralit\u00e9.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>S\u00e9lection des campus, n\u00e9gociation des acc\u00e8s, recrutement et formation ambassadeurs, m\u00e9canique d'engagement, collecte leads RGPD, mesure conversion par campus.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>3\u201330<\/b><span>Campus activ\u00e9s par campagne<\/span><\/div><div class=\"cga-cat-stat\"><b>2\u20138K<\/b><span>Leads qualifi\u00e9s \/ campus<\/span><\/div><div class=\"cga-cat-stat\"><b>+55%<\/b><span>Engagement cible<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancement produit jeune, recrutement, marques food & beaut\u00e9, fintech, t\u00e9l\u00e9com, mobilit\u00e9, programmes d'engagement long terme.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une relation construite avec la nouvelle g\u00e9n\u00e9ration sur son terrain \u2014 une pr\u00e9sence cumulative qui transforme un sampling en programme d'engagement, et un \u00e9v\u00e9nement en base d'audience qualifi\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/cga-cat-03-dooh-campus-retouche.png\" alt=\"Totem digital en hall de campus avec des \u00e9tudiants\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">DOOH en Campus<\/h3><p class=\"cga-cat-tagline\">R\u00e9seau d'\u00e9crans digitaux implant\u00e9s au c\u0153ur des lieux de vie \u00e9tudiants \u2014 diffusion programm\u00e9e, mesur\u00e9e, capitalisable.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Installer une exposition continue de la marque dans les zones de passage \u00e9tudiantes \u2014 caf\u00e9t\u00e9rias, halls, BU, r\u00e9sidences \u2014 avec une diffusion contextualis\u00e9e et un GRP mesurable.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>S\u00e9lection du r\u00e9seau d'\u00e9crans par typologie campus<\/li><li>Programmation par tranches horaires et zones<\/li><li>Cr\u00e9ation de spots adapt\u00e9s au temps d'attention courts<\/li><li>Couplage possible avec activations terrain en hyper-proximit\u00e9<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Programme hyper-proximit\u00e9<\/strong><span>3 \u00e0 5 \u00e9crans, 1 campus.<\/span><\/div><div><strong>Programme national<\/strong><span>50+ \u00e9crans, 10+ villes.<\/span><\/div><div><strong>Diffusion temps fort<\/strong><span>rentr\u00e9e, partiels, fin d'ann\u00e9e.<\/span><\/div><div><strong>Spot 10\u201330 sec<\/strong><span>+ variation contextuelle.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Plan m\u00e9dia campus, n\u00e9gociation des inventaires, adaptation cr\u00e9a, coordination diffusion, mesure GRP, reporting consolid\u00e9 multi-villes, pilotage budg\u00e9taire unifi\u00e9.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>1M+<\/b><span>Contacts mensuels potentiels<\/span><\/div><div class=\"cga-cat-stat\"><b>10\u201330s<\/b><span>Format spot<\/span><\/div><div class=\"cga-cat-stat\"><b>+40%<\/b><span>M\u00e9morisation vs OOH<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Notori\u00e9t\u00e9 marque cible jeune, lancement produit, plateformes & apps, \u00e9v\u00e9nements, programmes longue dur\u00e9e avec rythme de diffusion.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une pr\u00e9sence digitale ancr\u00e9e dans le r\u00e9el, mesurable comme un m\u00e9dia et activ\u00e9e comme un terrain \u2014 pour transformer la couverture campus en syst\u00e8me d'exposition r\u00e9p\u00e9t\u00e9e et pilot\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/508C1F71-53BA-49F4-9EEA-5D896B421B65_1_105_c-1-1024x576.jpeg\" alt=\"Combi TOEFL habill\u00e9 sur un campus lors du roadshow multi-villes\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Roadshow multi-villes<\/h3><p class=\"cga-cat-tagline\">Une tourn\u00e9e orchestr\u00e9e comme une campagne : itin\u00e9raire, s\u00e9quencement, \u00e9quipes, contenus et mesure pilot\u00e9s d'une seule main.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>D\u00e9ployer une marque sur plusieurs territoires avec un dispositif identique, une narration continue et un rythme ma\u00eetris\u00e9 \u2014 pour capitaliser sur chaque \u00e9tape et amplifier l'effet d'ensemble.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Conception du concept de tourn\u00e9e et identit\u00e9 \u00e9v\u00e9nementielle<\/li><li>S\u00e9lection des villes et n\u00e9gociation des emplacements<\/li><li>Logistique, \u00e9quipes terrain, sc\u00e9nographie modulaire<\/li><li>Reporting consolid\u00e9 par \u00e9tape et plan de relance<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Roadshow 3 villes<\/strong><span>tourn\u00e9e flash, temps fort produit.<\/span><\/div><div><strong>Roadshow 6\u201310 villes<\/strong><span>couverture nationale s\u00e9quenc\u00e9e.<\/span><\/div><div><strong>Truck \/ pop-up<\/strong><span>unit\u00e9 mobile sign\u00e9e marque.<\/span><\/div><div><strong>\u00c9tapes coordonn\u00e9es<\/strong><span>relais B2B + grand public.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Plan de tourn\u00e9e, sc\u00e9nographie modulaire, logistique multi-sites, recrutement \u00e9quipes, brief unifi\u00e9, captation photo\/vid\u00e9o, mesure par \u00e9tape, consolidation des indicateurs en un seul tableau de bord.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>3\u201310<\/b><span>Villes par tourn\u00e9e<\/span><\/div><div class=\"cga-cat-stat\"><b>30\u201380K<\/b><span>Contacts cumul\u00e9s<\/span><\/div><div class=\"cga-cat-stat\"><b>+45%<\/b><span>Notori\u00e9t\u00e9 assist\u00e9e<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancement national, mont\u00e9e en notori\u00e9t\u00e9 multi-r\u00e9gions, marques retail, food, mobilit\u00e9, banque, t\u00e9l\u00e9com, beaut\u00e9.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une pr\u00e9sence nationale orchestr\u00e9e avec un budget consolid\u00e9 \u2014 chaque \u00e9tape nourrit la suivante, et la tourn\u00e9e cr\u00e9e un effet de s\u00e9rie au lieu d'\u00e9v\u00e9nements isol\u00e9s.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/39E5E4DF-D486-420E-88E6-9F7350D917B1-e1787766888246.jpeg\" alt=\"Distribution d'\u00e9chantillons en main propre dans la rue\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">\u00c9chantillonnage qualifi\u00e9<\/h3><p class=\"cga-cat-tagline\">Mettre le produit en main de la bonne personne, au bon moment d'usage \u2014 distribution structur\u00e9e, cibl\u00e9e, tra\u00e7able.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Provoquer l'essai au moment de r\u00e9ceptivit\u00e9 maximale. Transformer le produit en preuve directe, et la distribution en levier mesurable d'acquisition et de conversion.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Profilage de la cible et choix des moments d'usage<\/li><li>S\u00e9lection des lieux \u00e0 fort indice d'affinit\u00e9<\/li><li>Distribution main \u00e0 main qualifi\u00e9e + accroche commerciale<\/li><li>Collecte data RGPD et mesure du taux d'essai-r\u00e9achat<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Sampling de masse<\/strong><span>fort volume, zones urbaines.<\/span><\/div><div><strong>Sampling premium<\/strong><span>cibl\u00e9, conditionnement soign\u00e9.<\/span><\/div><div><strong>Sampling coupl\u00e9 d\u00e9mo<\/strong><span>produit + animation explicative.<\/span><\/div><div><strong>Sampling B2B<\/strong><span>sur sites entreprises et coworkings.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Sourcing produit \/ packaging, profilage des distributeurs, briefs qualitatifs, contr\u00f4le terrain, collecte opt-in, mesure du d\u00e9clencheur d'achat, plan de relance post-essai.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>20\u2013200K<\/b><span>\u00c9chantillons par campagne<\/span><\/div><div class=\"cga-cat-stat\"><b>+60%<\/b><span>Intention de r\u00e9achat<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20138x<\/b><span>ROI vs m\u00e9dia classique<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancements produit FMCG, beaut\u00e9, food & beverage, hygi\u00e8ne, compl\u00e9ments, marques DTC en phase d'acquisition.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un essai-preuve qui transforme l'investissement en intention d'achat mesurable \u2014 chaque \u00e9chantillon distribu\u00e9 alimente une lecture business directe.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/4DF54A58-A7EA-44EF-97A5-D379DC66D81E-e1787766944809.jpeg\" alt=\"Animation de marque en rue avec dispositif de collecte de contacts\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Animation & collecte data<\/h3><p class=\"cga-cat-tagline\">Transformer une animation terrain en machine \u00e0 leads qualifi\u00e9s \u2014 engagement, capture data, qualification, relance.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Faire vivre une exp\u00e9rience marque qui produit, au-del\u00e0 du contact, une base d'audience qualifi\u00e9e \u2014 directement r\u00e9utilisable en CRM, en m\u00e9dia et en relance commerciale.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>M\u00e9canique d'animation : d\u00e9mo, jeu, quiz, photobooth<\/li><li>Capture data via QR, formulaire, application d\u00e9di\u00e9e<\/li><li>Qualification leads + scoring affinit\u00e9 produit<\/li><li>Transmission CRM et activation s\u00e9quence de relance<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>M\u00e9caniques disponibles<\/h4><div class=\"cga-cat-variants\"><div><strong>Roue \/ jeu instant gagnant<\/strong><span>captation rapide grand volume.<\/span><\/div><div><strong>Photobooth marqu\u00e9<\/strong><span>UGC + contenus sociaux.<\/span><\/div><div><strong>D\u00e9mo produit guid\u00e9e<\/strong><span>captation premium qualifi\u00e9e.<\/span><\/div><div><strong>Quiz \/ sondage<\/strong><span>scoring affinitaire fin.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Conception m\u00e9canique, animation terrain, param\u00e9trage outil de collecte RGPD, scoring leads, dashboards de pilotage, plan de r\u00e9activation marketing post-\u00e9v\u00e9nement.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>1\u201310K<\/b><span>Leads qualifi\u00e9s par activation<\/span><\/div><div class=\"cga-cat-stat\"><b>+70%<\/b><span>Opt-in marketing<\/span><\/div><div class=\"cga-cat-stat\"><b>2\u20134x<\/b><span>Multiple sur co\u00fbt lead<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Marques en phase d'acquisition, retail, services, programmes fid\u00e9lit\u00e9, beaut\u00e9, food, banque, t\u00e9l\u00e9com, mobilit\u00e9.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une animation qui ne s'arr\u00eate pas le soir de l'op\u00e9ration : la data collect\u00e9e devient l'actif qui prolonge l'investissement en pipeline et en relation client.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/media-bike-e1787766992128-768x432.png\" alt=\"Triporteur \u00e9quip\u00e9 d'\u00e9crans digitaux en centre commercial\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">DOOH Mobile \u2014 Walk & Bike<\/h3><p class=\"cga-cat-tagline\">Des supports digitaux mobiles, anim\u00e9s en zone urbaine \u2014 visibilit\u00e9 dynamique, g\u00e9olocalis\u00e9e, contextualis\u00e9e.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Cr\u00e9er une couverture cibl\u00e9e dans des zones \u00e0 fort potentiel : sortie de m\u00e9tro, quartiers d'affaires, \u00e9v\u00e9nements, hyper-centres \u2014 avec une diffusion modulable selon le cr\u00e9neau horaire et la cible.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Plan de tourn\u00e9e g\u00e9olocalis\u00e9 en temps r\u00e9el<\/li><li>\u00c9quipes ambassadeurs porteurs ou cyclistes<\/li><li>Diffusion vid\u00e9o HD avec rotation des spots<\/li><li>Tracking GPS, photos certifi\u00e9es, rapport zone-par-zone<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Walk DOOH<\/strong><span>sac \u00e0 dos LED, hyper-centre pi\u00e9ton.<\/span><\/div><div><strong>Bike DOOH<\/strong><span>v\u00e9lo \u00e9lectrique double face.<\/span><\/div><div><strong>Convois coordonn\u00e9s<\/strong><span>3\u201310 unit\u00e9s simultan\u00e9es.<\/span><\/div><div><strong>Couplage sampling<\/strong><span>distribution synchronis\u00e9e.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cadrage des itin\u00e9raires, n\u00e9gociation des zones, recrutement et briefing \u00e9quipes, coordination convois, certification GPS, contr\u00f4le qualit\u00e9 contenu, mesure d'exposition.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>100\u2013500K<\/b><span>Impressions hebdomadaires<\/span><\/div><div class=\"cga-cat-stat\"><b>2\u20136h<\/b><span>Tourn\u00e9e quotidienne<\/span><\/div><div class=\"cga-cat-stat\"><b>+35%<\/b><span>Attention vs OOH fixe<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancements produit en hyper-proximit\u00e9, \u00e9v\u00e9nements, drive-to-store, marques retail, food, mobilit\u00e9, plateformes digitales.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une visibilit\u00e9 dynamique qui suit l'audience plut\u00f4t que de l'attendre \u2014 couverture pr\u00e9cise, trac\u00e9e, optimis\u00e9e selon les flux r\u00e9els du terrain.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/dooh-sport-e1787768213112.png\" alt=\"\u00c9cran digital en salle de sport Fitness Park\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">DOOH Bars & Salles sport<\/h3><p class=\"cga-cat-tagline\">Toucher une audience captive dans des contextes de forte attention \u2014 moments de d\u00e9tente, de sociabilit\u00e9 et de pratique sportive.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Exposer la marque sur des \u00e9crans implant\u00e9s dans des lieux de fr\u00e9quentation r\u00e9guli\u00e8re \u00e0 forte affinit\u00e9 : bars, brasseries, restaurants, clubs sportifs, salles de fitness \u2014 avec une diffusion programm\u00e9e par profil.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>S\u00e9lection du parc d'\u00e9crans par typologie de lieu<\/li><li>Planification par tranche horaire (afterwork, prime, sport)<\/li><li>Cr\u00e9ation de spots adapt\u00e9s au contexte d'exposition<\/li><li>Reporting consolid\u00e9 par r\u00e9seau et par ville<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>R\u00e9seaux disponibles<\/h4><div class=\"cga-cat-variants\"><div><strong>Bars & brasseries<\/strong><span>afterwork, week-end, \u00e9v\u00e9nements.<\/span><\/div><div><strong>Salles de sport<\/strong><span>pic matinal, fin d'apr\u00e8s-midi.<\/span><\/div><div><strong>Restaurants & coffee<\/strong><span>temps de repas, contexte calme.<\/span><\/div><div><strong>Programmation contextuelle<\/strong><span>par lieu et cr\u00e9neau.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Sourcing r\u00e9seaux, n\u00e9gociation des inventaires, adaptation cr\u00e9a par contexte, plan de diffusion, mesure de l'audience expos\u00e9e, reporting unifi\u00e9 multi-r\u00e9seaux.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>500K+<\/b><span>Contacts mensuels potentiels<\/span><\/div><div class=\"cga-cat-stat\"><b>+50%<\/b><span>Attention en contexte affinitaire<\/span><\/div><div class=\"cga-cat-stat\"><b>15\u201345s<\/b><span>Temps d'exposition moyen<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Boissons, food & restauration, marques lifestyle, nutrition, fitness, sport, beaut\u00e9, marques masculines premium.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une pr\u00e9sence contextualis\u00e9e au moment o\u00f9 l'audience est disponible et r\u00e9ceptive \u2014 pour transformer un moment de vie en point de contact marque utile.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/8FCDA3CE-2AEF-4816-BEEC-75D5BB3189B5-e1787768289814.jpeg\" alt=\"File d'attente \u00e0 l'entr\u00e9e du Stade de France avant un \u00e9v\u00e9nement\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Flyering Concert & sortie<\/h3><p class=\"cga-cat-tagline\">Capter une audience engag\u00e9e, en sortie de concert, festival ou spectacle \u2014 au moment de haute disponibilit\u00e9 \u00e9motionnelle.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Toucher une cible affinitaire identifi\u00e9e par sa pratique culturelle, \u00e0 un moment o\u00f9 l'\u00e9coute est maximale. Convertir un instant de plaisir en m\u00e9morisation marque et en intention d'achat.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>S\u00e9lection des dates, salles et festivals affinitaires<\/li><li>\u00c9quipes terrain brief\u00e9es \u00e0 la sortie ou aux abords<\/li><li>Couplage flyer + offre \/ QR \/ coupon tra\u00e7able<\/li><li>Reporting par \u00e9v\u00e9nement et taux de conversion<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Sortie de concert<\/strong><span>main \u00e0 main \u00e0 fort potentiel.<\/span><\/div><div><strong>Festival multi-jours<\/strong><span>pr\u00e9sence sur plusieurs sessions.<\/span><\/div><div><strong>Couplage sampling<\/strong><span>flyer + produit \/ accessoire.<\/span><\/div><div><strong>Activation pr\u00e9-show<\/strong><span>files d'attente captives.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cartographie des \u00e9v\u00e9nements \u00e0 fort potentiel, sourcing \u00e9quipes, contractualisation des acc\u00e8s, briefs qualitatifs, suivi temps r\u00e9el, mesure conversion par \u00e9v\u00e9nement.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>2\u201320K<\/b><span>Contacts utiles par soir\u00e9e<\/span><\/div><div class=\"cga-cat-stat\"><b>+50%<\/b><span>M\u00e9morisation contextuelle<\/span><\/div><div class=\"cga-cat-stat\"><b>5\u201312%<\/b><span>Taux activation coupon<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Marques lifestyle, mode, boissons, applications, \u00e9v\u00e9nementiel, mobilit\u00e9, marques affinitaires jeunes urbains.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une activation \u00e0 fort taux d'engagement qui s'appuie sur le contexte culturel pour transformer la sortie en moment de marque m\u00e9moris\u00e9.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/CC452633-1DBB-424A-BF26-98DC3FFB5047_1_105_c-e1787768250796-768x432.jpeg\" alt=\"Animation beaut\u00e9 en point de vente Carrefour\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Animation commerciale<\/h3><p class=\"cga-cat-tagline\">Activer le point de vente : d\u00e9clencher l'achat sur place, faire monter le panier moyen, cr\u00e9er un \u00e9v\u00e9nement dans la routine retail.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Transformer un point de vente en moment de marque actif. Stimuler le flux, faire essayer, expliquer le produit, capter de la data \u2014 et installer un rendez-vous r\u00e9current dans le calendrier retail.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>S\u00e9lection des magasins par typologie et performance<\/li><li>Briefs animateurs : produit, posture, m\u00e9canique<\/li><li>Th\u00e9\u00e2tralisation : PLV, sc\u00e9nographie, d\u00e9monstration<\/li><li>Reporting sell-out par jour, par magasin, par animateur<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>D\u00e9mo produit<\/strong><span>explication + essai en lin\u00e9aire.<\/span><\/div><div><strong>D\u00e9gustation \/ sampling<\/strong><span>contact direct + achat.<\/span><\/div><div><strong>Animation \u00e9v\u00e9nementielle<\/strong><span>temps fort en magasin.<\/span><\/div><div><strong>Programme r\u00e9current<\/strong><span>cadence hebdo \/ mensuelle.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Sourcing et formation animateurs, coordination enseignes, m\u00e9canique commerciale, sc\u00e9nographie modulaire, mesure sell-out par jour, dashboards consolid\u00e9s multi-points de vente.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>+25\u201360%<\/b><span>Uplift sell-out jour animation<\/span><\/div><div class=\"cga-cat-stat\"><b>10\u2013500<\/b><span>Magasins simultan\u00e9s<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20137x<\/b><span>ROI vs jour standard<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">FMCG, beaut\u00e9, food & beverage, \u00e9lectrom\u00e9nager, parfumerie, GMS, GSS, retail sp\u00e9cialis\u00e9, programmes fid\u00e9lit\u00e9.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une activation au point de bascule de la d\u00e9cision d'achat \u2014 o\u00f9 l'investissement marketing se lit directement dans la caisse, et o\u00f9 la cadence d'animation construit la part de march\u00e9 dans la dur\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/F2918844-1172-4EF8-8E33-64264FBAF0FB-e1787768326818-768x432.png\" alt=\"Habillage publicitaire sur v\u00e9hicule Uber en circulation\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">OOH Bus & taxis<\/h3><p class=\"cga-cat-tagline\">Habiller la ville en mouvement \u2014 supports mobiles \u00e0 forte r\u00e9p\u00e9tition d'exposition, couverture massive sur axes strat\u00e9giques.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Imprimer la marque dans le paysage urbain quotidien. Profiter de la mobilit\u00e9 des supports pour d\u00e9multiplier la couverture et cr\u00e9er une pr\u00e9sence visuelle qui circule avec la ville.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Plan m\u00e9dia par ville, ligne, zone d'exposition<\/li><li>Choix des formats : flancs bus, full-wrap taxi, totem<\/li><li>Production des supports et habillage certifi\u00e9<\/li><li>Reporting GRP, couverture, fr\u00e9quence d'exposition<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Flancs bus<\/strong><span>exposition urbaine massive.<\/span><\/div><div><strong>Full-wrap taxi \/ VTC<\/strong><span>habillage 360 mobile.<\/span><\/div><div><strong>Habillage tramway<\/strong><span>axes structurants ville.<\/span><\/div><div><strong>Couplage abribus<\/strong><span>point fixe + point mobile.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Plan m\u00e9dia OOH, n\u00e9gociation des inventaires r\u00e9gies, production support, coordination pose \/ d\u00e9pose, contr\u00f4le qualit\u00e9, mesure GRP, reporting consolid\u00e9.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>3\u20138M<\/b><span>Contacts mensuels potentiels<\/span><\/div><div class=\"cga-cat-stat\"><b>20\u201380<\/b><span>V\u00e9hicules habill\u00e9s \/ vague<\/span><\/div><div class=\"cga-cat-stat\"><b>+40%<\/b><span>Notori\u00e9t\u00e9 spontan\u00e9e<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Notori\u00e9t\u00e9 de marque, lancement national, t\u00e9l\u00e9com, banque, retail, mobilit\u00e9, \u00e9nergie, marques grand public \u00e0 forte ambition de couverture.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une pr\u00e9sence urbaine permanente qui transforme chaque trajet en point de contact \u2014 couverture massive, lecture m\u00e9dia claire, capitalisation sur la dur\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/female-photographer-exploring-the-pavilions-with-h-2026-01-08-07-29-11-utc-1-scaled-e1787769115918-1024x576.jpg\" alt=\"Installation immersive : mur LED panoramique dans une salle sombre\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Brand experience<\/h3><p class=\"cga-cat-tagline\">Cr\u00e9er un dispositif d'exp\u00e9rience signature \u2014 installation, pop-up, parcours immersif \u2014 pour incarner la marque \u00e0 taille r\u00e9elle.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Donner \u00e0 la marque un terrain d'expression dense et marquant. Faire vivre la promesse au-del\u00e0 du discours : design, contenu, sc\u00e9nographie, sens, m\u00e9morisation.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Conception du dispositif : storytelling, parcours, sc\u00e9nographie<\/li><li>Production : d\u00e9cors, technique, \u00e9quipes, contenus<\/li><li>Mise en place sur lieu signature ou tourn\u00e9e<\/li><li>Captation contenus + amplification digitale + mesure<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Pop-up store<\/strong><span>activation lieu phare 1\u20138 semaines.<\/span><\/div><div><strong>Installation \u00e9v\u00e9nementielle<\/strong><span>temps fort signature.<\/span><\/div><div><strong>Parcours immersif<\/strong><span>exp\u00e9rience sc\u00e9naris\u00e9e multi-zones.<\/span><\/div><div><strong>Showroom mobile<\/strong><span>tourn\u00e9e premium \/ B2B.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Direction artistique, conception sc\u00e9nographique, production, coordination prestataires, briefs \u00e9quipes terrain, captation contenus, mesure d'impact & coverage m\u00e9dia.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>5\u201350K<\/b><span>Visiteurs par dispositif<\/span><\/div><div class=\"cga-cat-stat\"><b>20\u201380M<\/b><span>Reach social amplifi\u00e9<\/span><\/div><div class=\"cga-cat-stat\"><b>+65%<\/b><span>Consid\u00e9ration marque<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Lancement produit majeur, repositionnement de marque, anniversaire, marques premium, luxe, automobile, tech, beaut\u00e9.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une exp\u00e9rience signature qui ancre la marque dans le r\u00e9el et nourrit l'ensemble du dispositif : m\u00e9dias, social, RP, commerciale \u2014 un seul investissement, plusieurs leviers.<\/p><\/div><\/div><\/div><\/details><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9074158 e-con e-atomic-element e-flexbox-base \" data-id=\"9074158\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9074158\">\n    \t\t<div class=\"elementor-element elementor-element-10a8e98 elementor-widget elementor-widget-html\" data-id=\"10a8e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\n<div id=\"cga-cat-evt\" class=\"cga-cat-section cga-halo-c cga-ring-b\">\n  <div class=\"cga-cat-section-head\">\n    <span class=\"cga-cat-eyebrow\">Relation & influence B2B<\/span>\n    <h2>\u00c9v\u00e9nementiel B2B<\/h2>\n    <span class=\"cga-cat-count\">11 activations<\/span>\n  <\/div>\n  <div class=\"cga-cat-list\"><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/4AA02CF1-B363-4EBF-87F7-F5736FA5BE85-e1787771593997.jpeg\" alt=\"Accueil visiteurs sur un stand de salon professionnel\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Salons professionnels<\/h3><p class=\"cga-cat-tagline\">Une pr\u00e9sence salon orchestr\u00e9e comme un syst\u00e8me : pr\u00e9-salon, sur-salon, post-salon \u2014 pour transformer le stand en pipeline.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Maximiser le ROI d'un salon en orchestrant les trois temps : acquisition de rendez-vous en amont, captation et qualification sur place, relance et conversion en aval.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Strat\u00e9gie salon : objectifs, cibles, cadrage commercial<\/li><li>Conception & build stand (signature, parcours, d\u00e9mos)<\/li><li>Animation, capture leads scor\u00e9e, agenda RDV<\/li><li>Reporting consolid\u00e9 + plan de relance industrialis\u00e9<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>P\u00e9rim\u00e8tre d'intervention<\/h4><div class=\"cga-cat-variants\"><div><strong>Stand cl\u00e9 en main<\/strong><span>design, build, exploitation.<\/span><\/div><div><strong>Campagne pr\u00e9-salon<\/strong><span>prise de RDV qualifi\u00e9s.<\/span><\/div><div><strong>Animation terrain<\/strong><span>captation et qualification.<\/span><\/div><div><strong>Plan post-salon<\/strong><span>s\u00e9quence de relance pilot\u00e9e.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Strat\u00e9gie salon, conception stand, production, recrutement et formation des \u00e9quipes, m\u00e9canique de captation, scoring leads, plan post-salon, mesure du pipeline g\u00e9n\u00e9r\u00e9.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>200\u20131500<\/b><span>Leads qualifi\u00e9s par salon<\/span><\/div><div class=\"cga-cat-stat\"><b>+60%<\/b><span>Taux de RDV pris en amont<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20135x<\/b><span>ROI vs pr\u00e9sence simple<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Entreprises B2B en cycle long, industries, tech, SaaS, services, secteurs r\u00e9glement\u00e9s, marques en conqu\u00eate de nouveaux march\u00e9s.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un salon qui ne s'arr\u00eate pas \u00e0 la derni\u00e8re journ\u00e9e : la captation devient pipeline, et chaque \u00e9dition capitalise sur la pr\u00e9c\u00e9dente plut\u00f4t que de repartir de z\u00e9ro.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/creative-team-brainstorming-ideas-at-modern-office-2026-03-26-23-39-51-utc-1-scaled-e1787771638691-1024x576.jpg\" alt=\"Atelier de travail collaboratif autour d'une table\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Workshops & ateliers<\/h3><p class=\"cga-cat-tagline\">Formats courts \u00e0 forte densit\u00e9 \u2014 installer une marque comme experte sur son sujet, devant ses cibles d\u00e9cisionnaires.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Cr\u00e9er un cadre d'\u00e9change entre la marque et ses prospects ou clients. D\u00e9montrer une expertise par la pratique, qualifier des comptes, acc\u00e9l\u00e9rer un cycle de d\u00e9cision.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>D\u00e9finition du sujet, du format et du niveau de l'audience<\/li><li>Recrutement participants cibl\u00e9s (account based)<\/li><li>Animation par expert m\u00e9tier + restitution<\/li><li>Suivi commercial structur\u00e9 et plan de r\u00e9activation<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Workshop demi-journ\u00e9e<\/strong><span>format dense et op\u00e9rationnel.<\/span><\/div><div><strong>Atelier client<\/strong><span>approfondissement d'un cas.<\/span><\/div><div><strong>Hands-on lab<\/strong><span>mise en pratique encadr\u00e9e.<\/span><\/div><div><strong>S\u00e9rie th\u00e9matique<\/strong><span>cadence trimestrielle.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cadrage strat\u00e9gique, recrutement audience qualifi\u00e9e, animation, captation insights, restitution formalis\u00e9e, plan de suivi commercial.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>15\u201340<\/b><span>D\u00e9cideurs par session<\/span><\/div><div class=\"cga-cat-stat\"><b>+70%<\/b><span>Comptes r\u00e9-engag\u00e9s<\/span><\/div><div class=\"cga-cat-stat\"><b>2\u20136x<\/b><span>Multiple sur cycle de vente<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">B2B complexe, SaaS, conseil, finance, industrie, secteurs en transformation, programmes d'enablement et d'expansion.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une preuve d'expertise par le faire \u2014 la marque ne pitche plus, elle d\u00e9montre, et chaque workshop produit un effet d'autorit\u00e9 durable sur les comptes invit\u00e9s.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/8BAAAAB5-32B9-41E1-AAE1-F60139AD7BDC-e1787771679732-768x432.jpeg\" alt=\"Dispositif de roadshow B2B habill\u00e9 en centre-ville\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Roadshows B2B<\/h3><p class=\"cga-cat-tagline\">Une tourn\u00e9e commerciale orchestr\u00e9e \u2014 un format identique, s\u00e9quenc\u00e9 sur plusieurs villes, con\u00e7u pour la conversion.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Aller chercher les d\u00e9cideurs sur leur territoire, cr\u00e9er un rendez-vous business \u00e0 chaque \u00e9tape, multiplier les points de conversion sur une m\u00eame campagne.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Ciblage par ville et par compte (ABM)<\/li><li>Format identique : pitch, d\u00e9mo, networking<\/li><li>Recrutement audience qualifi\u00e9e par \u00e9tape<\/li><li>Plan post-\u00e9v\u00e9nement et industrialisation du suivi<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Tourn\u00e9e 3 villes<\/strong><span>temps fort sur 4\u20136 semaines.<\/span><\/div><div><strong>Tourn\u00e9e nationale<\/strong><span>5\u201310 villes, cycle structur\u00e9.<\/span><\/div><div><strong>Roadshow partenaires<\/strong><span>co-construit avec \u00e9cosyst\u00e8me.<\/span><\/div><div><strong>Format hybride<\/strong><span>pr\u00e9sentiel + replay digital.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Strat\u00e9gie de tourn\u00e9e, s\u00e9lection des villes, recrutement audience, logistique, m\u00e9canique commerciale, animation, reporting unifi\u00e9, suivi pipeline post-\u00e9v\u00e9nement.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>80\u2013300<\/b><span>D\u00e9cideurs par \u00e9tape<\/span><\/div><div class=\"cga-cat-stat\"><b>+50%<\/b><span>Taux ouverture compte<\/span><\/div><div class=\"cga-cat-stat\"><b>20\u201335%<\/b><span>Conversion en RDV qualifi\u00e9<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">B2B, banque, assurance, industrie, IT & cloud, conseil, secteurs r\u00e9gul\u00e9s, expansion territoriale, lancement d'offre.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une force commerciale d\u00e9multipli\u00e9e sur le terrain \u2014 chaque \u00e9tape g\u00e9n\u00e8re du pipeline, et la tourn\u00e9e cr\u00e9e un effet de r\u00e9p\u00e9tition qui acc\u00e9l\u00e8re le cycle de vente.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/rear-view-of-asian-audience-joining-and-listening-2026-01-05-23-02-23-utc-scaled-e1787771723716-1024x576.jpg\" alt=\"Audience en s\u00e9minaire face \u00e0 une tribune\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">S\u00e9minaires & Conventions<\/h3><p class=\"cga-cat-tagline\">Aligner et mobiliser ses \u00e9quipes ou ses partenaires \u2014 un \u00e9v\u00e9nement structurant, trait\u00e9 comme un acte strat\u00e9gique.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Faire d'un moment collectif un levier de transformation : aligner les messages, embarquer les \u00e9quipes, ritualiser les temps forts annuels, ancrer la strat\u00e9gie dans l'exp\u00e9rience.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Cadrage strat\u00e9gique et arc narratif<\/li><li>Choix de lieu, format, intensit\u00e9, agenda<\/li><li>Production globale : technique, contenu, sc\u00e9nographie<\/li><li>Mesure de l'impact m\u00e9moriel et plan de prolongement<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>S\u00e9minaire 1 jour<\/strong><span>focus align\u00e9, format intensif.<\/span><\/div><div><strong>Convention 2\u20133 jours<\/strong><span>temps fort annuel structurant.<\/span><\/div><div><strong>Kick-off commercial<\/strong><span>lancement ann\u00e9e, objectifs.<\/span><\/div><div><strong>Convention internationale<\/strong><span>multi-langues, multi-pays.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Direction artistique, \u00e9criture des s\u00e9quences, casting d'intervenants, sc\u00e9nographie, technique, logistique, gestion d\u00e9l\u00e9gu\u00e9s, captation, plan de communication interne pr\u00e9\/post.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>100\u20132000<\/b><span>Participants par \u00e9dition<\/span><\/div><div class=\"cga-cat-stat\"><b>+80%<\/b><span>Adh\u00e9sion message cl\u00e9<\/span><\/div><div class=\"cga-cat-stat\"><b>9\/10<\/b><span>NPS interne moyen<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Direction g\u00e9n\u00e9rale, RH, commercial, conventions r\u00e9seaux, kick-off annuels, transformations, fusions, lancements strat\u00e9giques.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un \u00e9v\u00e9nement trait\u00e9 comme un acte de management \u2014 il ne se contente pas de r\u00e9unir, il aligne, mobilise et laisse une empreinte exploitable toute l'ann\u00e9e.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/049EF73C-E9E9-44D4-9BFC-E24A2822C348_1_105_c-e1787771771580.jpeg\" alt=\"Soir\u00e9e client en lumi\u00e8re color\u00e9e avec mange-debout\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Soir\u00e9es Clients<\/h3><p class=\"cga-cat-tagline\">Cultiver la relation aux comptes strat\u00e9giques \u2014 un format premium pour densifier le lien et faire m\u00fbrir l'opportunit\u00e9.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Cr\u00e9er un rendez-vous r\u00e9gulier avec les comptes cl\u00e9s. Renforcer la relation, cr\u00e9er du contexte de conversation, ouvrir des opportunit\u00e9s commerciales par la qualit\u00e9 de la pr\u00e9sence et de l'exp\u00e9rience.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>S\u00e9lection des invit\u00e9s strat\u00e9giques (account based)<\/li><li>Choix d'un lieu signature et d'un format premium<\/li><li>Sc\u00e9nographie discr\u00e8te, exp\u00e9rience produit, prises de parole calibr\u00e9es<\/li><li>Suivi commercial individualis\u00e9 post-\u00e9v\u00e9nement<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Soir\u00e9e VIP intimiste<\/strong><span>20\u201340 d\u00e9cideurs.<\/span><\/div><div><strong>D\u00eener clients premium<\/strong><span>format structur\u00e9 + prise de parole.<\/span><\/div><div><strong>Soir\u00e9e th\u00e9matique<\/strong><span>secteur, m\u00e9tier, sujet \u00e0 enjeu.<\/span><\/div><div><strong>Programme annuel<\/strong><span>cadence trimestrielle.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Curation des invit\u00e9s, choix du lieu, sc\u00e9nographie premium, briefs intervenants, gestion d\u00e9l\u00e9gu\u00e9s, qualit\u00e9 d'ex\u00e9cution, captation discr\u00e8te, plan de suivi compte par compte.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>20\u2013150<\/b><span>Invit\u00e9s haut potentiel<\/span><\/div><div class=\"cga-cat-stat\"><b>+85%<\/b><span>Taux de participation<\/span><\/div><div class=\"cga-cat-stat\"><b>40\u201360%<\/b><span>Ouverture d'opportunit\u00e9<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Comptes strat\u00e9giques, top accounts, banque priv\u00e9e, conseil, immobilier, luxe, industrie, secteurs \u00e0 cycle long et fort enjeu relationnel.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un investissement relationnel pilotable \u2014 la soir\u00e9e n'est pas une d\u00e9pense de prestige, c'est un acte commercial structur\u00e9 qui produit du pipeline mesur\u00e9.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/IMG_5802-e1787771817347-1024x576.jpg\" alt=\"Spectacle en soir\u00e9e lors d'un \u00e9v\u00e9nement incentive\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">MICE \u2014 Meetings, Incentives, Conferences, Events<\/h3><p class=\"cga-cat-tagline\">Concevoir et op\u00e9rer des dispositifs MICE de bout en bout \u2014 de la logistique \u00e0 l'exp\u00e9rience, du simple au premium signature.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Industrialiser l'organisation d'\u00e9v\u00e9nements professionnels avec un seul interlocuteur : cadrage, sourcing, production, exploitation, mesure. Une logique de programme plut\u00f4t que d'op\u00e9ration isol\u00e9e.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Cadrage : objectifs, audience, format, budget<\/li><li>Sourcing lieux, prestataires, logistique<\/li><li>Production : sc\u00e9nographie, technique, contenu, h\u00f4tellerie<\/li><li>Exploitation jour J et reporting consolid\u00e9<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Deux niveaux d'intervention<\/h4><div class=\"cga-cat-variants\"><div><strong>MICE Simple<\/strong><span>ex\u00e9cution ma\u00eetris\u00e9e \u2014 cadrage, logistique, lieu, technique, h\u00f4tellerie : un seul interlocuteur, qualit\u00e9 homog\u00e8ne, budget cadr\u00e9.<\/span><\/div><div><strong>MICE Premium<\/strong><span>exp\u00e9rience signature \u2014 cr\u00e9ation sc\u00e9nographique, contenus, casting, technologies immersives, niveau de finition haut de gamme.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cadrage strat\u00e9gique, sourcing, n\u00e9gociation, logistique multi-sites, production technique, casting d'intervenants, sc\u00e9nographie, exploitation jour J, captation, reporting et bilan financier.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>50\u20135000<\/b><span>Participants pris en charge<\/span><\/div><div class=\"cga-cat-stat\"><b>-30%<\/b><span>Temps de coordination interne<\/span><\/div><div class=\"cga-cat-stat\"><b>100%<\/b><span>Couverture budg\u00e9taire cadr\u00e9e<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Directions g\u00e9n\u00e9rales, marketing, communication, RH, \u00e9v\u00e9nements internes et externes, conventions, s\u00e9minaires, voyages incentives, conf\u00e9rences sectorielles.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un p\u00e9rim\u00e8tre MICE enti\u00e8rement orchestr\u00e9 par un partenaire unique \u2014 qualit\u00e9 homog\u00e8ne, \u00e9conomie d'arbitrage, mont\u00e9e en gamme possible du Simple au Premium sans changer d'interlocuteur.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/seminar-presentation-and-group-of-business-people-2026-01-09-09-30-33-utc-scaled-e1787771861746-1024x576.jpg\" alt=\"Table ronde et intervenants en conf\u00e9rence\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Conf\u00e9rences & Tables rondes<\/h3><p class=\"cga-cat-tagline\">Installer la marque comme voix qui compte sur son sujet \u2014 formats \u00e9ditoriaux exigeants, audience qualifi\u00e9e, retomb\u00e9es capitalisables.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Construire une autorit\u00e9 de marque par l'\u00e9ditorial : sujets utiles, intervenants pertinents, format rigoureux. Produire du contenu durable, exploitable m\u00e9dia, social, commercial.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Choix du sujet et angle \u00e9ditorial<\/li><li>Casting d'intervenants (interne + experts externes)<\/li><li>Animation mod\u00e9r\u00e9e, captation pro, livrables contenu<\/li><li>Plan d'amplification post-conf\u00e9rence (replay, articles, social)<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Conf\u00e9rence sectorielle<\/strong><span>100\u2013500 invit\u00e9s, sujet structurant.<\/span><\/div><div><strong>Table ronde<\/strong><span>format resserr\u00e9, 3\u20135 voix experts.<\/span><\/div><div><strong>Keynote signature<\/strong><span>une voix forte, audience large.<\/span><\/div><div><strong>Cycle th\u00e9matique<\/strong><span>programme \u00e9ditorial annuel.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Conception \u00e9ditoriale, casting d'intervenants, pr\u00e9paration des prises de parole, sc\u00e9nographie, captation pro, montage replay, plan d'amplification multi-canal, mesure des retomb\u00e9es.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>100\u2013500<\/b><span>Participants par session<\/span><\/div><div class=\"cga-cat-stat\"><b>x10<\/b><span>Audience replay vs live<\/span><\/div><div class=\"cga-cat-stat\"><b>+60%<\/b><span>Consid\u00e9ration expert<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Marques en qu\u00eate d'autorit\u00e9, leaders sectoriels, think tanks, B2B, finance, \u00e9nergie, sant\u00e9, secteurs r\u00e9glement\u00e9s, programmes leadership.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une autorit\u00e9 construite par l'\u00e9ditorial \u2014 la conf\u00e9rence ne s'arr\u00eate pas le soir de l'\u00e9v\u00e9nement, elle alimente toute la cha\u00eene de contenu de la marque sur 6 \u00e0 12 mois.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/elegant-table-setting-at-formal-wedding-event-2026-03-11-00-56-43-utc-scaled-e1787771903683-1024x576.jpg\" alt=\"Table dress\u00e9e pour un d\u00eener de gala\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">D\u00eeners & Cocktails<\/h3><p class=\"cga-cat-tagline\">Formats relationnels resserr\u00e9s \u2014 cr\u00e9er le cadre o\u00f9 la conversation business avance, naturellement, sans forcer.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Densifier la relation avec une cible d\u00e9cisionnaire dans un cadre qualitatif. Provoquer des conversations qui ne peuvent pas avoir lieu en salle de r\u00e9union ou en visio.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Curation fine des invit\u00e9s et placement<\/li><li>Lieu, table, prise de parole calibr\u00e9e<\/li><li>Animation discr\u00e8te et ma\u00eetris\u00e9e<\/li><li>Suivi compte par compte, m\u00e9morisation des signaux faibles<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>D\u00eener intime<\/strong><span>8\u201320 invit\u00e9s, table unique.<\/span><\/div><div><strong>Cocktail networking<\/strong><span>40\u2013120 invit\u00e9s, format debout.<\/span><\/div><div><strong>Cocktail d\u00eenatoire th\u00e9matique<\/strong><span>mixage discours + d\u00e9tente.<\/span><\/div><div><strong>Programme annuel<\/strong><span>cadence trimestrielle \/ par enjeu.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Curation des invit\u00e9s, sourcing lieu, sc\u00e9nographie discr\u00e8te, traiteur, briefs intervenants, accompagnement protocolaire, captation des signaux relationnels, plan de suivi compte par compte.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>10\u2013120<\/b><span>Invit\u00e9s strat\u00e9giques<\/span><\/div><div class=\"cga-cat-stat\"><b>+90%<\/b><span>Taux de pr\u00e9sence<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20136<\/b><span>Opportunit\u00e9s ouvertes \/ soir\u00e9e<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Comptes cl\u00e9s, dirigeants, secteurs \u00e0 cycle long, banque priv\u00e9e, conseil, immobilier, industrie, marques premium en posture relationnelle.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un format relationnel qui produit des opportunit\u00e9s \u2014 o\u00f9 chaque table devient un mini-comit\u00e9 de pilotage informel, et o\u00f9 chaque invit\u00e9 devient un point de progression mesurable.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/breakfast-in-a-modern-restaurant-2026-03-19-10-32-26-utc-scaled-e1787771949105-1024x576.jpg\" alt=\"Petit-d\u00e9jeuner d'affaires dans un lieu contemporain\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Executive Breakfasts<\/h3><p class=\"cga-cat-tagline\">Formats courts, denses, matinaux \u2014 un rendez-vous r\u00e9gulier qui devient un actif relationnel et commercial.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Cr\u00e9er un rituel : une heure et demie au d\u00e9but de la journ\u00e9e, un sujet utile, un cercle resserr\u00e9, une mati\u00e8re exploitable. Construire dans le temps une communaut\u00e9 de d\u00e9cideurs autour de la marque.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Choix du sujet, format\u00e9 pour 90 minutes<\/li><li>Recrutement participants ABM par session<\/li><li>Animation experte + restitution \u00e9crite<\/li><li>Cadence trimestrielle ou mensuelle pilot\u00e9e<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Petit-d\u00e9jeuner intime<\/strong><span>8\u201315 d\u00e9cideurs autour d'un sujet.<\/span><\/div><div><strong>Petit-d\u00e9jeuner conf\u00e9rence<\/strong><span>30\u201380 invit\u00e9s, expert externe.<\/span><\/div><div><strong>S\u00e9rie th\u00e9matique<\/strong><span>programme annuel structur\u00e9.<\/span><\/div><div><strong>Format hybride<\/strong><span>pr\u00e9sentiel + replay restreint.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Curation th\u00e8mes, recrutement audience, sourcing intervenants, animation, restitution \u00e9crite, plan \u00e9ditorial annuel, suivi commercial compte par compte.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>8\u201380<\/b><span>D\u00e9cideurs par session<\/span><\/div><div class=\"cga-cat-stat\"><b>+85%<\/b><span>Pr\u00e9sence vs invit\u00e9<\/span><\/div><div class=\"cga-cat-stat\"><b>4\u20138<\/b><span>Sessions \/ an<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">B2B services, conseil, finance, IT, sant\u00e9, \u00e9nergie, secteurs r\u00e9gul\u00e9s, marques cherchant \u00e0 installer un rendez-vous r\u00e9current.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un rituel marque qui devient un actif \u2014 la cadence r\u00e9p\u00e9t\u00e9e transforme un \u00e9v\u00e9nement isol\u00e9 en cercle d'influence durable, exploitable commercialement et \u00e9ditorialement.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/man-speaking-at-corporate-presentation-to-audience-2026-03-24-22-29-03-utc-scaled-e1787771996944-1024x576.jpg\" alt=\"Prise de parole sur sc\u00e8ne lors d'un lancement produit\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Lancements produit B2B<\/h3><p class=\"cga-cat-tagline\">Mettre un produit B2B sur le march\u00e9 avec un dispositif d'\u00e9v\u00e9nement orchestr\u00e9 \u2014 annonce, d\u00e9monstration, adoption.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Transformer un lancement en moment industriel : story produit, d\u00e9monstration cr\u00e9dible, prise de parole ma\u00eetris\u00e9e, plan d'adoption client. Faire de la mise sur le march\u00e9 un \u00e9v\u00e9nement business.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Strat\u00e9gie de lancement : story, audience, s\u00e9quence<\/li><li>Sc\u00e9nographie de d\u00e9monstration produit<\/li><li>Plan d'invitation cibl\u00e9 + temps fort presse\/clients<\/li><li>Plan d'adoption : webinars, d\u00e9mos, RDV commerciaux<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Launch event signature<\/strong><span>temps fort marque + m\u00e9dias.<\/span><\/div><div><strong>Tourn\u00e9e de lancement<\/strong><span>s\u00e9quence multi-villes B2B.<\/span><\/div><div><strong>D\u00e9mo client s\u00e9quenc\u00e9e<\/strong><span>plan d'adoption structur\u00e9.<\/span><\/div><div><strong>Format hybride<\/strong><span>live + replay + amplification.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Cadrage produit \/ march\u00e9, sc\u00e9nographie de d\u00e9mo, recrutement audience, plan de presse, captation, plan d'adoption commerciale, mesure du pipeline g\u00e9n\u00e9r\u00e9 par le lancement.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>200\u20131500<\/b><span>Comptes cibl\u00e9s en J+30<\/span><\/div><div class=\"cga-cat-stat\"><b>+70%<\/b><span>Taux d'inscription d\u00e9mo<\/span><\/div><div class=\"cga-cat-stat\"><b>3\u20135x<\/b><span>Pipeline ouvert J+90<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">SaaS, industrie, services B2B, hardware, secteurs \u00e0 cycle long, sortie de version majeure, expansion sur nouveau march\u00e9.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Un lancement trait\u00e9 comme un programme \u2014 annonce, d\u00e9monstration, adoption sont orchestr\u00e9s ensemble pour que le produit ne reste pas une annonce mais devienne une trajectoire commerciale.<\/p><\/div><\/div><\/div><\/details><details class=\"cga-cat-card\"><summary><div class=\"cga-cat-thumb\"><img src=\"https:\/\/cgagency.art\/wp-content\/uploads\/2026\/08\/camera-recording-a-professional-presentation-at-a-2026-01-07-01-03-55-utc-scaled-e1787772042714-1024x576.jpg\" alt=\"Captation vid\u00e9o d'une conf\u00e9rence en format hybride\" loading=\"lazy\" decoding=\"async\"><\/div><div><h3 class=\"cga-cat-name\">Formats hybrides & Live<\/h3><p class=\"cga-cat-tagline\">Allier pr\u00e9sentiel et digital \u2014 un \u00e9v\u00e9nement, deux audiences, trois cycles de vie : live, replay, amplification.<\/p><\/div><span class=\"cga-cat-toggle\">+<\/span><\/summary><div class=\"cga-cat-body\"><div class=\"cga-cat-body-main\"><p>Maximiser la port\u00e9e d'un \u00e9v\u00e9nement en couplant l'exp\u00e9rience live \u00e0 une diffusion digitale calibr\u00e9e. \u00c9largir l'audience, d\u00e9multiplier la dur\u00e9e d'exposition, transformer chaque \u00e9v\u00e9nement en s\u00e9rie de contenus.<\/p><div class=\"cga-cat-block\"><h4>Comment elle se d\u00e9ploie<\/h4><ul class=\"cga-cat-steps\"><li>Sc\u00e9nographie pens\u00e9e pour la cam\u00e9ra et la salle<\/li><li>R\u00e9gie technique multi-flux, animation bi-canal<\/li><li>Replay \u00e9ditorialis\u00e9 + capsules courtes<\/li><li>Plan d'amplification social, email, paid apr\u00e8s l'\u00e9v\u00e9nement<\/li><\/ul><\/div><div class=\"cga-cat-block\"><h4>Formats & variantes<\/h4><div class=\"cga-cat-variants\"><div><strong>Hybride pr\u00e9sentiel + live stream<\/strong><span>double audience synchronis\u00e9e.<\/span><\/div><div><strong>100% digital signature<\/strong><span>studio d\u00e9di\u00e9, mise en sc\u00e8ne.<\/span><\/div><div><strong>Replay + capsules<\/strong><span>d\u00e9multiplication contenus.<\/span><\/div><div><strong>S\u00e9rie annuelle<\/strong><span>format r\u00e9current pilot\u00e9.<\/span><\/div><\/div><\/div><div class=\"cga-cat-block\"><h4>Ce que CGA pilote<\/h4><p>Conception sc\u00e9nique bi-canal, r\u00e9gie technique, animation cross-audience, captation HD, montage replay, calendrier d'amplification, mesure d'audience et d'engagement consolid\u00e9e.<\/p><\/div><\/div><div class=\"cga-cat-side\"><div class=\"cga-cat-stats\"><div class=\"cga-cat-stat\"><b>x5<\/b><span>Audience cumul\u00e9e vs live seul<\/span><\/div><div class=\"cga-cat-stat\"><b>+80%<\/b><span>Dur\u00e9e d'exposition contenu<\/span><\/div><div class=\"cga-cat-stat\"><b>6\u20139 mois<\/b><span>Dur\u00e9e de vie du replay<\/span><\/div><\/div><div class=\"cga-cat-block\"><h4>Id\u00e9al pour<\/h4><p style=\"font-size:.88rem;color:#a39b8c;line-height:1.6;\">Marques B2B, conventions, conf\u00e9rences sectorielles, lancements produit, programmes \u00e9ditoriaux, audiences internationales ou multi-sites.<\/p><\/div><div class=\"cga-cat-benefit\"><p>Une \u00e9conomie d'\u00e9v\u00e9nement repens\u00e9e \u2014 le live devient un actif \u00e9ditorial qui vit plusieurs mois, et le co\u00fbt se r\u00e9partit sur l'audience cumul\u00e9e plut\u00f4t que sur une soir\u00e9e.<\/p><\/div><\/div><\/div><\/details><\/div>\n<\/div><div class=\"cga-ecg-track\">\n<svg viewBox=\"0 0 1200 60\" preserveAspectRatio=\"none\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\n         M300,30 L340,30 Q355,16 370,30 L390,30 L400,33 L410,4 L420,55 L430,30 L450,30 Q478,14 505,30 L600,30\n         M600,30 L640,30 Q655,16 670,30 L690,30 L700,33 L710,4 L720,55 L730,30 L750,30 Q778,14 805,30 L900,30\n         M900,30 L940,30 Q955,16 970,30 L990,30 L1000,33 L1010,4 L1020,55 L1030,30 L1050,30 Q1078,14 1105,30 L1200,30\" \/>\n<\/svg>\n<\/div><style>\n@keyframes cga-halo-pulse{0%,100%{opacity:1;}50%{opacity:.55;}}\n.cga-halo-r,.cga-halo-l,.cga-halo-c,.cga-halo-cloture{position:relative;}\n.cga-halo-r::before,.cga-halo-l::before,.cga-halo-c::before{content:'';position:absolute;width:340px;height:340px;top:-30px;background:radial-gradient(circle, rgba(226,56,15,.6), transparent 60%);filter:blur(34px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-halo-r::before{right:-90px;left:auto;}\n.cga-halo-l::before{left:-90px;right:auto;}\n.cga-halo-c::before{left:calc(50% - 170px);}\n.cga-halo-cloture::before{content:'';position:absolute;width:320px;height:320px;top:-20px;left:20px;background:radial-gradient(circle, rgba(212,44,0,.34), transparent 60%);filter:blur(32px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-halo-pulse 7s ease-in-out infinite;}\n.cga-ring-a::after{content:'';position:absolute;width:140px;height:140px;bottom:-60px;left:-50px;border:1px solid rgba(244,238,226,.25);border-radius:50%;pointer-events:none;z-index:0;}\n.cga-ring-b::after{content:'';position:absolute;width:70px;height:70px;bottom:30px;left:65%;border:1px solid rgba(212,44,0,.35);border-radius:50%;pointer-events:none;z-index:0;}\n@media (prefers-reduced-motion: reduce){.cga-halo-r::before,.cga-halo-l::before,.cga-halo-c::before,.cga-halo-cloture::before{animation:none;}}\n.cga-ecg-track{position:relative;width:100%;height:60px;overflow:hidden;background:transparent;}\n.cga-ecg-track svg{display:block;height:60px;width:1200px;animation:cga-ecg-scroll 3.6s linear infinite;}\n.cga-ecg-track path{fill:none;stroke:#d42c00;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;}\n@keyframes cga-ecg-scroll{from{transform:translateX(-300px);}to{transform:translateX(0);}}\n@media (prefers-reduced-motion: reduce){.cga-ecg-track svg{animation-duration:22s;}}\n\n.elementor-element-52506be{width:100% !important;}\n.cga-cta-sec{padding:20px 48px 100px 10px;max-width:1400px;margin:0;}\n.cga-cta-sec h2{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(24px,3vw,32px);color:#f4eee2 !important;margin:0 0 10px;}\n.cga-cta-sec p{font-family:'Karla',sans-serif;font-size:20.7px !important;color:#a39b8c !important;margin:0 0 20px;max-width:60ch;}\n.cga-cta-primary{color:#d42c00 !important;text-decoration:none;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:18.9px !important;letter-spacing:.03em;border-bottom:1px solid #d42c00;padding-bottom:4px;}\n.cga-cta-secondary{color:#f4eee2 !important;text-decoration:none;font-family:'Karla',sans-serif;font-size:18.9px !important;margin-left:28px;}\n\n\/* cga-scale122 *\/\n.cga-cat-thumb img{width:100%;height:auto;aspect-ratio:16\/9;object-fit:cover;display:block}.cga-ecg-track{max-width:1180px;margin-left:auto;margin-right:auto}.cga-cta-sec{margin-left:auto;margin-right:auto}<\/style>\n<div class=\"cga-cta-sec cga-halo-cloture\">\n  <h2>Une activation en t\u00eate ? Construisons-la ensemble.<\/h2>\n  <p>Chaque format de ce catalogue s'int\u00e8gre \u00e0 un programme pilot\u00e9 \u2014 parlons de votre projet et du dispositif le plus pertinent pour vos objectifs.<\/p>\n  <a class=\"cga-cta-primary\" href=\"https:\/\/cgagency.art\/contact\/\">D\u00e9marrer un brief<\/a>\n  <a class=\"cga-cta-secondary\" href=\"https:\/\/cgagency.art\/nos-programmes\/\">D\u00e9couvrir nos programmes \u2192<\/a>\n<\/div>\n<style>\n\/* cga-depliage-complet \u2014 porte depuis la page References, valide par Magalie le 01\/09\/2026 *\/\n.cga-cat-card:not([open]) .cga-cat-body{display:none !important;}\n.cga-cat-card[open]{grid-column:1\/-1 !important;}\n.cga-cat-card[open] .cga-cat-body{position:static !important;top:auto !important;left:auto !important;width:auto !important;max-width:none !important;max-height:none !important;overflow:visible !important;box-shadow:none !important;display:grid !important;grid-template-columns:minmax(0,1fr) 320px !important;gap:34px !important;}\n.cga-cat-card[open] summary{flex-direction:row !important;align-items:center !important;gap:26px !important;justify-content:flex-start !important;}\n.cga-cat-card[open] summary>div:not(.cga-cat-thumb){flex:1 1 auto !important;}\n.cga-cat-card[open] .cga-cat-thumb{width:302px !important;flex:0 0 302px !important;}\n.cga-cat-card summary .cga-cat-tagline{-webkit-line-clamp:none !important;display:block !important;overflow:visible !important;}\n@media(max-width:900px){.cga-cat-card[open] .cga-cat-body{grid-template-columns:1fr !important;gap:22px !important;}.cga-cat-card[open] summary{flex-direction:column !important;align-items:stretch !important;}.cga-cat-card[open] .cga-cat-thumb{width:100% !important;max-width:420px !important;flex:0 0 auto !important;}}\n<\/style>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notre M\u00e9thodeNos programmes Catalogue R\u00e9f\u00e9rences Contact Catalogue d&rsquo;activations 23 formats d&rsquo;activation, pr\u00eats \u00e0 s&rsquo;int\u00e9grer \u00e0 votre programme pilot\u00e9 Notre catalogue n&rsquo;est pas une offre \u00e0 la carte : chaque format ci-dessous s&rsquo;active au service d&rsquo;un programme structur\u00e9, avec cadence ma\u00eetris\u00e9e, ROI lisible et capitalisation sur la dur\u00e9e \u2014 jamais comme une op\u00e9ration isol\u00e9e. Street Marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-934","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":90,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/934\/revisions"}],"predecessor-version":[{"id":1929,"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/pages\/934\/revisions\/1929"}],"wp:attachment":[{"href":"https:\/\/cgagency.art\/en\/wp-json\/wp\/v2\/media?parent=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}