{"id":776,"date":"2026-08-12T15:30:44","date_gmt":"2026-08-12T15:30:44","guid":{"rendered":"https:\/\/cgagency.art\/staging-refonte\/?page_id=776"},"modified":"2026-09-06T14:15:14","modified_gmt":"2026-09-06T14:15:14","slug":"notre-methode","status":"publish","type":"page","link":"https:\/\/cgagency.art\/ja\/notre-methode\/","title":{"rendered":"\u5f53\u793e\u306e\u30e1\u30bd\u30c3\u30c9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"776\" class=\"elementor elementor-776\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d557c4 e-con e-atomic-element e-flexbox-base \" data-id=\"5d557c4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5d557c4\">\n    \t\t<div class=\"elementor-element elementor-element-5659e92 elementor-widget elementor-widget-html\" data-id=\"5659e92\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/www.linkedin.com\/company\/cgagency-art\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"CGA Agency sur LinkedIn\"><svg viewBox=\"0 0 24 24\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.03-3.04-1.85-3.04-1.86 0-2.14 1.45-2.14 2.94v5.67H9.34V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.38-1.85 3.6 0 4.27 2.37 4.27 5.45v6.29zM5.34 7.43a2.07 2.07 0 1 1 0-4.13 2.07 2.07 0 0 1 0 4.13zM7.12 20.45H3.56V9h3.56v11.45z\"\/><\/svg><\/a>\n    <a aria-label=\"CGA Agency sur Instagram\" href=\"https:\/\/www.instagram.com\/cross_global_art\/\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2c2.717 0 3.056.01 4.122.06 1.065.05 1.79.217 2.428.465.66.256 1.216.598 1.772 1.153a4.908 4.908 0 0 1 1.153 1.772c.247.637.415 1.363.465 2.428.047 1.066.06 1.405.06 4.122 0 2.717-.01 3.056-.06 4.122-.05 1.065-.218 1.79-.465 2.428a4.883 4.883 0 0 1-1.153 1.772 4.915 4.915 0 0 1-1.772 1.153c-.637.247-1.363.415-2.428.465-1.066.047-1.405.06-4.122.06-2.717 0-3.056-.01-4.122-.06-1.065-.05-1.79-.218-2.428-.465a4.89 4.89 0 0 1-1.772-1.153 4.904 4.904 0 0 1-1.153-1.772c-.248-.637-.415-1.363-.465-2.428C2.013 15.056 2 14.717 2 12c0-2.717.01-3.056.06-4.122.05-1.066.217-1.79.465-2.428a4.88 4.88 0 0 1 1.153-1.772A4.897 4.897 0 0 1 5.45 2.525c.638-.248 1.362-.415 2.428-.465C8.944 2.013 9.283 2 12 2zm0 5a5 5 0 1 0 0 10 5 5 0 0 0 0-10zm0 8.25a3.25 3.25 0 1 1 0-6.5 3.25 3.25 0 0 1 0 6.5zM17.5 5.75a1.15 1.15 0 1 0 0 2.3 1.15 1.15 0 0 0 0-2.3z\"\/><\/svg><\/a>\n    <a aria-label=\"CGA Agency sur Facebook\" href=\"https:\/\/www.facebook.com\/profile.php?id=61574181458415\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M22 12.06C22 6.505 17.523 2 12 2S2 6.505 2 12.06c0 5.02 3.657 9.184 8.438 9.94v-7.03H7.898v-2.91h2.54V9.845c0-2.508 1.492-3.89 3.777-3.89 1.094 0 2.238.195 2.238.195v2.46h-1.26c-1.243 0-1.63.771-1.63 1.562v1.878h2.773l-.443 2.91h-2.33V22c4.78-.756 8.437-4.92 8.437-9.94z\"\/><\/svg><\/a>\n  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24px;display:flex;gap:20px;justify-content:space-between;flex-wrap:wrap;background:rgba(244,238,226,.02);}\n.cga-pacecard-main{flex:1 1 260px;}\n.cga-pacecard-head{display:flex;align-items:center;gap:10px;margin-bottom:10px;}\n.cga-pacecard-ic{width:30px;height:30px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:17.1px;flex:0 0 auto;}\n.cga-pacecard h3{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:20.7px;color:#f4eee2 !important;margin:0;}\n.cga-pacecard ul{list-style:none;margin:0;padding:0;}\n.cga-pacecard li{font-family:'Karla',sans-serif;font-size:17.7px;line-height:1.9;color:#c9c2b3 !important;padding-left:14px;position:relative;}\n.cga-pacecard li::before{content:'\\2713';position:absolute;left:0;color:#d42c00;font-size:12.2px;top:5px;}\n.cga-pacecard-livr{flex:0 0 150px;border-left:1px solid rgba(244,238,226,.12);padding-left:20px;}\n.cga-pacecard-livr .lbl{font-family:'Bricolage 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!important;line-height:1.6;padding-left:18px;position:relative;margin-bottom:10px;}\n.cga-bullets li::before{content:'';position:absolute;left:0;top:8px;width:5px;height:5px;background:#d42c00;border-radius:50%;}\n.cga-callout{border:1px solid rgba(244,238,226,.14);border-left:2px solid #d42c00;padding:18px 22px;max-width:72ch;margin:0 0 34px;background:rgba(244,238,226,.02);}\n.cga-callout p{font-family:'Karla',sans-serif;font-size:19.5px;line-height:1.65;color:#a39b8c !important;margin:0;}\n.cga-callout strong{color:#f4eee2 !important;}\n.cga-statsrow{display:flex;flex-wrap:wrap;gap:36px;margin:0 0 8px;}\n.cga-stat{min-width:100px;}\n.cga-stat-num{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:34.2px;color:#f4eee2 !important;}\n.cga-stat-label{font-family:'Karla',sans-serif;font-size:16.5px;color:#a39b8c 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1fr;gap:56px;align-items:center;margin-bottom:44px;}\n.cga-split-visual{position:relative;}\n.cga-split-visual--r::before{content:'';position:absolute;width:260px;height:260px;top:-30px;right:-50px;background:radial-gradient(circle, rgba(226,56,15,.5), transparent 60%);filter:blur(32px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-split-pulse 7s ease-in-out infinite;}\n.cga-split-visual--l::before{content:'';position:absolute;width:260px;height:260px;top:-30px;left:-50px;background:radial-gradient(circle, rgba(226,56,15,.5), transparent 60%);filter:blur(32px);pointer-events:none;z-index:0;border-radius:50%;animation:cga-split-pulse 7s ease-in-out infinite;}\n@keyframes cga-split-pulse{0%,100%{opacity:1}50%{opacity:.55}}\n@media (prefers-reduced-motion: reduce){.cga-split-visual--r::before,.cga-split-visual--l::before{animation:none;}}\n.cga-split-visual-inner{position:relative;z-index:1;border:1px solid rgba(244,238,226,.16);background:rgba(244,238,226,.03);min-height:220px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;padding:24px;text-align:center;}\n.cga-split-visual-inner svg{width:110px;height:auto;opacity:.85;}\n.cga-split-caption{font-family:'Karla',sans-serif;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:#a39b8c;line-height:1.6;max-width:24ch;}\n@media (max-width:900px){.cga-split-row{grid-template-columns:1fr;gap:28px;}}\n<\/style>\n<div class=\"cga-hero cga-halo-r cga-ring-a\">\n  <div class=\"cga-eyebrow\">Notre m\u00e9thode<\/div>\n  <h1>Structurer, piloter et rentabiliser vos activations terrain<\/h1>\n  <p class=\"cga-hero-sub\">Nous passons vos activations d'une logique d'\u00e9v\u00e9nements isol\u00e9s \u00e0 un syst\u00e8me de croissance continu. Notre approche combine m\u00e9thodologie P.A.C.E., pilotage multi-sites et capitalisation des donn\u00e9es pour transformer vos op\u00e9rations ponctuelles en programmes pilot\u00e9s avec mesure de performance.<\/p>\n  <div>\n    <a class=\"cga-cta-primary\" href=\"https:\/\/cgagency.art\/contact\/\">D\u00e9marrer un brief<\/a>\n    <a class=\"cga-cta-secondary\" href=\"https:\/\/cgagency.art\/references\/\">Voir nos r\u00e9f\u00e9rences<\/a>\n  <\/div>\n<\/div><div class=\"cga-transition-marker\">\n<svg viewBox=\"0 0 300 60\" preserveAspectRatio=\"xMidYMid meet\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\" \/>\n<\/svg>\n<\/div>\n<div class=\"cga-sec2 cga-halo-l\"><div class=\"cga-split-row\"><div class=\"cga-split-text\">\n  <div class=\"cga-eyebrow\">Activation continue<\/div>\n  <h2>Posture et approche strat\u00e9gique<\/h2>\n  <p class=\"cga-body\">L'activation continue est une m\u00e9thodologie qui transforme vos op\u00e9rations ponctuelles en un programme structur\u00e9 et pilot\u00e9. Au lieu de r\u00e9aliser des actions isol\u00e9es sans lien entre elles, nous orchestrons un encha\u00eenement d'initiatives reli\u00e9es entre elles, avec des objectifs clairs, des KPI mesurables et des apprentissages qui s'accumulent. Cette approche permet de passer d'une logique de \"one-shot\" \u00e0 une strat\u00e9gie de croissance durable, o\u00f9 chaque activation alimente la suivante et contribue \u00e0 l'objectif global de votre marque.<\/p>\n  <ul class=\"cga-bullets\">\n    <li>Passer de l'op\u00e9ration ponctuelle au programme pilot\u00e9<\/li>\n    <li>Installer une logique de continuit\u00e9 et de r\u00e9sultat mesurable<\/li>\n    <li>Structurer les activations pour \u00e9viter la fragmentation<\/li>\n  <\/ul>\n  <div class=\"cga-callout\">\n    <p><strong>Ce que n'est PAS l'activation continue :<\/strong> ce n'est pas une succession de campagnes isol\u00e9es sans lien entre elles, ni une approche \"coup de poing\" ou \"one-shot\", ni une strat\u00e9gie sans mesure ni apprentissage.<\/p>\n  <\/div>\n  <\/div><div class=\"cga-split-visual cga-split-visual--r\"><div class=\"cga-split-visual-inner\"><img loading=\"lazy\" id=\"cga-g3\" class=\"cga-photo\" src=\"\/wp-content\/uploads\/2026\/08\/cga-methode-posture-trajectoire.jpg\" alt=\"Route de nuit sous un ciel &#233;toil&#233;, longue tra&#238;n&#233;e lumineuse rouge d&#233;crivant une trajectoire continue\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1145\"><\/div><\/div><\/div><div class=\"cga-statsrow\">\n    <div class=\"cga-stat\"><div class=\"cga-stat-num\">+150<\/div><div class=\"cga-stat-label\">Clients accompagn\u00e9s<\/div><\/div>\n    <div class=\"cga-stat\"><div class=\"cga-stat-num\">98%<\/div><div class=\"cga-stat-label\">Satisfaction client<\/div><\/div>\n    <div class=\"cga-stat\"><div class=\"cga-stat-num\">24h<\/div><div class=\"cga-stat-label\">R\u00e9activit\u00e9<\/div><\/div>\n    <div class=\"cga-stat\"><div class=\"cga-stat-num\">+35%<\/div><div class=\"cga-stat-label\">ROI<\/div><\/div>\n  <\/div>\n<\/div><style>\n.cga-transition-marker{width:100%;display:flex;justify-content:center;padding:22px 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*\/\n.cga-pacenode{background-image:radial-gradient(125% 125% at 30% 22%,rgba(244,238,226,.18) 0%,rgba(244,238,226,.05) 36%,rgba(0,0,0,.34) 100%)!important;box-shadow:inset 0 2px 0 rgba(244,238,226,.22),inset 0 -12px 20px rgba(0,0,0,.45),0 16px 28px rgba(0,0,0,.55)!important}\n.cga-pacecircle-outer{box-shadow:0 20px 44px rgba(0,0,0,.45),inset 0 1px 0 rgba(244,238,226,.10)!important}\n.cga-pacecenter{text-shadow:0 3px 6px rgba(0,0,0,.6)}\n@media(prefers-reduced-motion:reduce){.cga-pacenode{box-shadow:none!important}}\n\n\/* rangees de statistiques et lien de renvoi : contenu centre *\/\n.cga-statsrow{justify-content:center!important}\n.cga-statsrow + p{text-align:center!important}\n\n\/* halo du hero : le conteneur est en overflow:hidden, le halo doit rester dedans *\/\n.cga-hero.cga-halo-r::before{top:14px!important;right:16px!important;width:380px!important;height:380px!important}\n<\/style>\n<div class=\"cga-transition-marker\">\n<svg viewBox=\"0 0 300 60\" preserveAspectRatio=\"xMidYMid meet\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\" \/>\n<\/svg>\n<\/div><div class=\"cga-secbreak\">\n<h2>Notre <span class=\"accent\">Approche<\/span> &amp; Diff\u00e9rences<\/h2>\n<p class=\"cga-sub2\">Ce qui nous distingue des agences traditionnelles<\/p>\n<div class=\"cga-diffcards\">\n<div class=\"cga-diffcard\"><span class=\"cga-diff-icon\">&#9678;<\/span><h3>Vision Strat\u00e9gique<\/h3><p>Nous ne pilotons pas des op\u00e9rations isol\u00e9es, nous construisons des programmes d'activation qui cr\u00e9ent de la valeur dans la dur\u00e9e.<\/p><\/div>\n<div class=\"cga-diffcard\"><span class=\"cga-diff-icon\">&#8635;<\/span><h3>Continuit\u00e9<\/h3><p>Plus qu'un ex\u00e9cutant, CGA Agency orchestre vos activations comme un syst\u00e8me de croissance, lisible et pilot\u00e9.<\/p><\/div>\n<div class=\"cga-diffcard\"><span class=\"cga-diff-icon\">&#8599;<\/span><h3>Performance<\/h3><p>Nous transformons des prises de parole terrain en dispositifs continus, mieux pilot\u00e9s, mieux exploit\u00e9s.<\/p><\/div>\n<\/div>\n<\/div><div class=\"cga-secbreak\" style=\"padding-top:60px;\">\n<div class=\"cga-eyebrow\">M\u00e9thodologie commerciale<\/div>\n<h2>Notre approche de recommandation<\/h2>\n<p class=\"cga-reco-lead\">De la lecture business \u00e0 la recommandation adapt\u00e9e<\/p>\n<p class=\"cga-reco-line\">Du diagnostic initial \u00e0 la proposition personnalis\u00e9e en 4 \u00e9tapes<\/p>\n<div class=\"cga-reco-steps\"><div class=\"cga-reco-step\"><span class=\"cga-reco-num\">1<\/span><h3>Entretien de qualification<\/h3><p>\u00c9change strat\u00e9gique pour comprendre vos enjeux, objectifs et contraintes r\u00e9elles.<\/p><ul><li>Objectifs business<\/li><li>Cibles prioritaires<\/li><li>Budget &amp; timing<\/li><\/ul><\/div><div class=\"cga-reco-arrow\">&#8250;<\/div><div class=\"cga-reco-step\"><span class=\"cga-reco-num\">2<\/span><h3>Analyse des enjeux<\/h3><p>Analyse approfondie de votre situation actuelle et identification des opportunit\u00e9s.<\/p><ul><li>Audit activation<\/li><li>Benchmark march\u00e9<\/li><li>SWOT analysis<\/li><\/ul><\/div><div class=\"cga-reco-arrow\">&#8250;<\/div><div class=\"cga-reco-step\"><span class=\"cga-reco-num\">3<\/span><h3>Hypoth\u00e8se d\u2019impact<\/h3><p>\u00c9valuation des sc\u00e9narios possibles et projection des r\u00e9sultats attendus.<\/p><ul><li>Sc\u00e9narios KPIs<\/li><li>Cibles<\/li><li>ROI estim\u00e9<\/li><\/ul><\/div><div class=\"cga-reco-arrow\">&#8250;<\/div><div class=\"cga-reco-step\"><span class=\"cga-reco-num\">4<\/span><h3>Recommandation + Roadmap<\/h3><p>Proposition personnalis\u00e9e avec planning d\u00e9taill\u00e9 sur 90 jours.<\/p><ul><li>Programme adapt\u00e9<\/li><li>Roadmap 90j<\/li><li>Budget optimis\u00e9<\/li><\/ul><\/div><\/div>\n<div class=\"cga-reco-callout\">\n<div class=\"lbl\">Principe cl\u00e9 de notre approche<\/div>\n<p><strong>3 cadres d'engagement<\/strong> pour donner de la lisibilit\u00e9 (Essentiel, Avanc\u00e9, Int\u00e9gral), mais <strong>chaque recommandation est adapt\u00e9e \u00e0 votre r\u00e9alit\u00e9 business<\/strong>. Nous ne vendons pas une formule standard, mais une solution sur-mesure issue d'une lecture business approfondie.<\/p>\n<div class=\"cga-reco-timeline\">\n<div class=\"cga-reco-tl-item\"><div class=\"cga-reco-tl-dot\"><\/div><div class=\"day\">Jour 1-3<\/div><div class=\"lbl2\">Diagnostic<\/div><\/div>\n<div class=\"cga-reco-tl-item\"><div class=\"cga-reco-tl-dot\"><\/div><div class=\"day\">Jour 4-7<\/div><div class=\"lbl2\">Analyse<\/div><\/div>\n<div class=\"cga-reco-tl-item\"><div class=\"cga-reco-tl-dot\"><\/div><div class=\"day\">Jour 8-10<\/div><div class=\"lbl2\">Recommandation<\/div><\/div>\n<div class=\"cga-reco-tl-item\"><div class=\"cga-reco-tl-dot\"><\/div><div class=\"day\">Jour 11+<\/div><div class=\"lbl2\">Lancement<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"cga-sec2\">\n<div class=\"cga-eyebrow\">M\u00e9thode propri\u00e9taire<\/div>\n<h2>La m\u00e9thode P.A.C.E. \u2014 Tenir la promesse dans la dur\u00e9e<\/h2>\n<p class=\"cga-sub\">Un syst\u00e8me \u00e9prouv\u00e9 qui cr\u00e9e de la valeur \u00e0 chaque \u00e9tape<\/p>\n<p class=\"cga-pace-caption\">Planifier \u2022 Activer \u2022 Capter \u2022 Exploiter \u2014 Processus complet d'activation<\/p>\n<div class=\"cga-pacewrap\">\n<div class=\"cga-pacecircle-outer\">\n<div class=\"cga-pacenode cga-pacenode-p\"><span class=\"cga-pacenode-ic\">P<\/span><h4>Planifier<\/h4><span>Objectifs &amp; KPIs<\/span><\/div>\n<div class=\"cga-pacenode cga-pacenode-a\"><span class=\"cga-pacenode-ic\">A<\/span><h4>Activer<\/h4><span>Ex\u00e9cution terrain<\/span><\/div>\n<div class=\"cga-pacenode cga-pacenode-c\"><span class=\"cga-pacenode-ic\">C<\/span><h4>Capter<\/h4><span>Collecte &amp; mesure<\/span><\/div>\n<div class=\"cga-pacenode cga-pacenode-e\"><span class=\"cga-pacenode-ic\">E<\/span><h4>Exploiter<\/h4><span>Optimisation<\/span><\/div>\n<div class=\"cga-pacecenter\"><div class=\"cga-pacenode-ic\">&#8635;<\/div><span>P.A.C.E.<\/span><\/div>\n<\/div>\n<div class=\"cga-pacecards\"><div class=\"cga-pacecard\">\n<div class=\"cga-pacecard-main\">\n<div class=\"cga-pacecard-head\"><span class=\"cga-pacecard-ic\" style=\"background:rgba(212,44,0,.15);color:#d42c00;\">P<\/span><h3>Planifier \u2014 Pr\u00e9paration strat\u00e9gique<\/h3><\/div>\n<ul><li>D\u00e9finir objectifs business (notori\u00e9t\u00e9, trafic, leads)<\/li><li>\u00c9tablir KPIs mesurables et cibles<\/li><li>Aligner avec strat\u00e9gie globale<\/li><li>Identifier cibles et personas<\/li><li>Analyse flux et comportements<\/li><li>Zones g\u00e9ographiques cibles<\/li><\/ul>\n<\/div>\n<div class=\"cga-pacecard-livr\"><div class=\"lbl\">Livrables<\/div><p>Recommandation strat\u00e9gique<br>Planning d\u00e9taill\u00e9 90j<br>Brief \u00e9quipes<\/p><\/div>\n<\/div><div class=\"cga-pacecard\">\n<div class=\"cga-pacecard-main\">\n<div class=\"cga-pacecard-head\"><span class=\"cga-pacecard-ic\" style=\"background:rgba(111,128,178,.18);color:#8b9bd1;\">A<\/span><h3>Activer \u2014 Ex\u00e9cution terrain<\/h3><\/div>\n<ul><li>D\u00e9ploiement terrain multi-sites<\/li><li>Ex\u00e9cution street et \u00e9v\u00e9nementielle<\/li><li>Animation & interaction<\/li><li>Gestion prestataires<\/li><li>Monitoring temps r\u00e9el<\/li><li>Animateurs form\u00e9s et brief\u00e9s<\/li><li>M\u00e9caniques d\u2019engagement<\/li><\/ul>\n<\/div>\n<div class=\"cga-pacecard-livr\"><div class=\"lbl\">Livrables<\/div><p>Run sheet d\u00e9taill\u00e9<br>Brief \u00e9quipes terrain<br>Kit activation<\/p><\/div>\n<\/div><div class=\"cga-pacecard\">\n<div class=\"cga-pacecard-main\">\n<div class=\"cga-pacecard-head\"><span class=\"cga-pacecard-ic\" style=\"background:rgba(79,157,105,.18);color:#6bbf8a;\">C<\/span><h3>Capter \u2014 Collecte & mesure<\/h3><\/div>\n<ul><li>Collecte data qualifi\u00e9e<\/li><li>Scans, inscriptions<\/li><li>Tracking interactions<\/li><li>Mesure performance<\/li><li>Leads qualifi\u00e9s<\/li><li>KPI terrain<\/li><\/ul>\n<\/div>\n<div class=\"cga-pacecard-livr\"><div class=\"lbl\">Livrables<\/div><p>Base leads qualifi\u00e9e<br>Dashboard KPI<br>Verbatims clients<\/p><\/div>\n<\/div><div class=\"cga-pacecard\">\n<div class=\"cga-pacecard-main\">\n<div class=\"cga-pacecard-head\"><span class=\"cga-pacecard-ic\" style=\"background:rgba(201,138,44,.18);color:#dba53e;\">E<\/span><h3>Exploiter \u2014 Optimisation & relance<\/h3><\/div>\n<ul><li>Reporting d\u00e9taill\u00e9<\/li><li>Analyse vs objectifs<\/li><li>Analyse performance<\/li><li>Apprentissages capitalis\u00e9s<\/li><li>Recommandations<\/li><li>Plan de relance<\/li><\/ul>\n<\/div>\n<div class=\"cga-pacecard-livr\"><div class=\"lbl\">Livrables<\/div><p>Rapport complet<br>Plan de relance<br>Recommandations<\/p><\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"cga-statsrow\" style=\"margin-top:30px;\">\n<div class=\"cga-stat\"><div class=\"cga-stat-num\">+60%<\/div><div class=\"cga-stat-label\">Efficacit\u00e9<\/div><\/div>\n<div class=\"cga-stat\"><div class=\"cga-stat-num\">-40%<\/div><div class=\"cga-stat-label\">Temps perdu<\/div><\/div>\n<div class=\"cga-stat\"><div class=\"cga-stat-num\">+35%<\/div><div class=\"cga-stat-label\">ROI<\/div><\/div>\n<div class=\"cga-stat\"><div class=\"cga-stat-num\">100%<\/div><div class=\"cga-stat-label\">Mesurable<\/div><\/div>\n<\/div>\n<p style=\"margin-top:26px;\"><a href=\"https:\/\/cgagency.art\/plan-activation-annuel\/\" style=\"color:#d42c00 !important;text-decoration:none;font-family:&#039;Bricolage Grotesque&#039;,sans-serif;font-weight:700;font-size:13px;border-bottom:1px solid #d42c00;padding-bottom:3px;\">Voir le guide complet : comment structurer un plan d'activation annuel &#8594;<\/a><\/p>\n<\/div><div class=\"cga-secbreak\" style=\"padding-top:60px;padding-bottom:70px;\">\n<div class=\"cga-eyebrow\">Notre m\u00e9thodologie<\/div>\n<h2>Les 4 piliers CGA Agency<\/h2>\n<p class=\"cga-sub2\">Notre m\u00e9thodologie pour transformer vos activations en programmes d'activation continue<\/p>\n<div class=\"cga-pillars\"><div class=\"cga-pillar\">\n<span class=\"cga-pillar-ic\">&#9711;<\/span>\n<h3>Cadence ma\u00eetris\u00e9e<\/h3>\n<p class=\"sub\">R\u00e9gularit\u00e9 vs coups isol\u00e9s<\/p>\n<ul><li>Planning glissant - 60-90 jours de visibilit\u00e9<\/li><li>Rythme pr\u00e9visible - 2-4 activations\/trimestre<\/li><li>Coordination fluide - Un seul interlocuteur<\/li><li>Anticipation - Temps forts identifi\u00e9s<\/li><\/ul>\n<div class=\"cga-pillar-stat\">\n<div class=\"cga-pillar-stat-row\"><span>Efficacit\u00e9<\/span><b>+60%<\/b><\/div>\n<div class=\"cga-pillar-bar\"><span style=\"width:60%;\"><\/span><\/div>\n<div class=\"cga-pillar-stat-row\"><span>Temps \u00e9conomis\u00e9<\/span><b>-40%<\/b><\/div>\n<\/div>\n<\/div><div class=\"cga-pillar\">\n<span class=\"cga-pillar-ic\">&#8593;<\/span>\n<h3>Performance mesur\u00e9e<\/h3>\n<p class=\"sub\">KPIs d\u00e9finis et trackables<\/p>\n<ul><li>KPIs d\u00e9finis - Objectifs mesurables<\/li><li>Reporting mensuel - Analytics d\u00e9taill\u00e9s<\/li><li>ROI trackable - Impact mesurable<\/li><li>Optimisation - Ajustements continus<\/li><\/ul>\n<div class=\"cga-pillar-stat\">\n<div class=\"cga-pillar-stat-row\"><span>ROI<\/span><b>+35%<\/b><\/div>\n<div class=\"cga-pillar-bar\"><span style=\"width:35%;\"><\/span><\/div>\n<div class=\"cga-pillar-stat-row\"><span>Conversion<\/span><b>+25%<\/b><\/div>\n<\/div>\n<\/div><div class=\"cga-pillar\">\n<span class=\"cga-pillar-ic\">&#9670;<\/span>\n<h3>Lisibilit\u00e9 budg\u00e9taire<\/h3>\n<p class=\"sub\">Transparence totale<\/p>\n<ul><li>Devis structur\u00e9s - Budget pr\u00e9visible<\/li><li>Pr\u00e9visibilit\u00e9 - Co\u00fbts ma\u00eetris\u00e9s<\/li><li>Transparence - 100% des co\u00fbts visibles<\/li><li>Optimisation - Budget optimis\u00e9<\/li><\/ul>\n<div class=\"cga-pillar-stat\">\n<div class=\"cga-pillar-stat-row\"><span>Ma\u00eetrise<\/span><b>+35%<\/b><\/div>\n<div class=\"cga-pillar-bar\"><span style=\"width:35%;\"><\/span><\/div>\n<div class=\"cga-pillar-stat-row\"><span>Pr\u00e9visibilit\u00e9<\/span><b>+40%<\/b><\/div>\n<\/div>\n<\/div><div class=\"cga-pillar\">\n<span class=\"cga-pillar-ic\">&#9636;<\/span>\n<h3>Exploitation maximale<\/h3>\n<p class=\"sub\">Contenu r\u00e9utilisable<\/p>\n<ul><li>Contenu r\u00e9utilisable - Capitalisation<\/li><li>Preuves - Data exploitables<\/li><li>Apprentissage - Optimisation<\/li><li>Effets cumul\u00e9s - +40% efficacit\u00e9<\/li><\/ul>\n<div class=\"cga-pillar-stat\">\n<div class=\"cga-pillar-stat-row\"><span>R\u00e9utilisation<\/span><b>100%<\/b><\/div>\n<div class=\"cga-pillar-bar\"><span style=\"width:100%;\"><\/span><\/div>\n<div class=\"cga-pillar-stat-row\"><span>Efficacit\u00e9<\/span><b>+40%<\/b><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><script>\/* cga-pace-anim *\/(function(){function boot(){var w=document.querySelector('.cga-pacewrap');if(!w)return;var outer=w.querySelector('.cga-pacecircle-outer');var nodes=[].slice.call(w.querySelectorAll('.cga-pacenode'));var 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fill=\"url(#cgaDA)\"\/><path d=\"M32 256 H56\" stroke=\"rgba(244,238,226,.10)\" stroke-width=\"1\" fill=\"none\"\/><ellipse cx=\"28.5\" cy=\"261\" rx=\"6.4\" ry=\"4.4\" fill=\"#000\" fill-opacity=\".5\"\/><circle cx=\"26\" cy=\"256\" r=\"6.4\" fill=\"url(#cgaDA)\"\/><\/g><path class=\"dr d6\" d=\"M452 52 V282\" fill=\"none\" stroke=\"#d42c00\" stroke-width=\"3\"\/><g class=\"fd f2\"><path d=\"M282 6 L288 0 L628 0 L622 6 Z\" fill=\"#d42c00\" fill-opacity=\".32\"\/><path d=\"M622 6 L628 0 L628 44 L622 50 Z\" fill=\"#d42c00\" fill-opacity=\".17\"\/><rect x=\"282\" y=\"6\" width=\"340\" height=\"44\" fill=\"#171512\" stroke=\"#d42c00\" stroke-width=\"1.6\"\/><text x=\"452\" y=\"35\" text-anchor=\"middle\" font-family=\"'Bricolage Grotesque',sans-serif\" font-size=\"21\" font-weight=\"700\" fill=\"#f4eee2\">Axe de pilotage unique<\/text><\/g><text class=\"fd f3\" x=\"880\" y=\"310\" text-anchor=\"end\" font-family=\"'Karla',sans-serif\" font-size=\"20\" fill=\"rgba(244,238,226,.6)\">Territoires &amp; formats men\u00e9s en parall\u00e8le<\/text><\/svg><\/div><\/div><div class=\"cga-split-text\"><div class=\"cga-eyebrow\">Pilotage & Coordination<\/div><h2>Pilotage & Coordination<\/h2><p class=\"cga-h2sub\">Multi-sites, multi-formats<\/p><p class=\"cga-body\">Nous assurons la coordination op\u00e9rationnelle multi-territoires avec un interlocuteur unique pour tout le programme. Notre approche garantit une gouvernance claire, des rituels de suivi r\u00e9guliers et une visibilit\u00e9 sur l'ensemble des activations.<\/p><ul class=\"cga-bullets\"><li>Coordination op\u00e9rationnelle multi-territoires<\/li><li>Gestion de ressources et logistique<\/li><li>Interlocuteur unique pour tout le programme<\/li><\/ul><\/div><\/div><\/div><div class=\"cga-statsbar\"><div><div class=\"cga-stat-num\">+150<\/div><div class=\"cga-stat-label\">Clients<\/div><\/div><div><div class=\"cga-stat-num\">98%<\/div><div class=\"cga-stat-label\">Satisfaction<\/div><\/div><div><div class=\"cga-stat-num\">24h<\/div><div class=\"cga-stat-label\">R\u00e9activit\u00e9<\/div><\/div><\/div><style>\n.cga-transition-marker{width:100%;display:flex;justify-content:center;padding:22px 0;background:transparent;}\n.cga-transition-marker svg{display:block;height:44px;width:260px;}\n.cga-transition-marker path{fill:none;stroke:#d42c00;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1400;stroke-dashoffset:1400;animation:cga-ecg-draw 2.8s cubic-bezier(.65,0,.35,1) infinite;}\n@keyframes cga-ecg-draw{0%{stroke-dashoffset:1400;opacity:0;}8%{opacity:1;}55%{stroke-dashoffset:0;opacity:1;}80%{stroke-dashoffset:0;opacity:1;}100%{stroke-dashoffset:-1400;opacity:0;}}\n@media (prefers-reduced-motion: reduce){.cga-transition-marker path{animation-duration:14s;}}\n<\/style>\n<div class=\"cga-transition-marker\">\n<svg viewBox=\"0 0 300 60\" preserveAspectRatio=\"xMidYMid meet\">\n<path d=\"M0,30 L40,30 Q55,16 70,30 L90,30 L100,33 L110,4 L120,55 L130,30 L150,30 Q178,14 205,30 L300,30\" \/>\n<\/svg>\n<\/div><div class=\"cga-sec2 cga-halo-c\"><div class=\"cga-split-row\"><div class=\"cga-split-text\"><div class=\"cga-eyebrow\">Capitalisation & Performance<\/div><h2>Capitalisation & Performance<\/h2><p class=\"cga-h2sub\">Mesure et optimisation continue<\/p><p class=\"cga-body\">Nous mettons en place des syst\u00e8mes de capitalisation des donn\u00e9es pour transformer chaque activation en apprentissage. 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M\u00e9thodeNos programmes Catalogue R\u00e9f\u00e9rences Contact Notre m\u00e9thode Structurer, piloter et rentabiliser vos activations terrain Nous passons vos activations d&rsquo;une logique d&rsquo;\u00e9v\u00e9nements isol\u00e9s \u00e0 un syst\u00e8me de croissance continu. Notre approche combine m\u00e9thodologie P.A.C.E., pilotage multi-sites et capitalisation des donn\u00e9es pour transformer vos op\u00e9rations ponctuelles en programmes pilot\u00e9s avec mesure de performance. D\u00e9marrer un brief [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-776","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/pages\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":191,"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/pages\/776\/revisions"}],"predecessor-version":[{"id":2021,"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/pages\/776\/revisions\/2021"}],"wp:attachment":[{"href":"https:\/\/cgagency.art\/ja\/wp-json\/wp\/v2\/media?parent=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}