Safran — Managing a European workshop
Aeronautics · Security & Defense · April 2025 · Paris
Safran · Integral Programme
Security & Defense Department · 28 countries · 150+ participants
Context & Objective
SAFRAN Security & Defense Department — supporting projects during a 3-day workshop with 28 countries in attendance, ensuring complete coordination: logistics, catering, and facilitation. Challenge: bringing together 150+ international participants around new products. Goal: commercial alignment and team motivation. Constraint: multi-site coordination over 3 days.
Activation plan
- Complete coordination: logistics management, accommodation, transportation
- Hosting: dinner management, catering across three days
- Technical support: audio, video, signage
- Staffing: 8 trained ambassadors
Plan
Alignment of SAFRAN objectives, mapping of the 28 countries, T-90 logistics roadmap, and team briefing.
Activate
Management of lounges, accommodation, transport, catering; hosting of dinners Day 1, Day 2, Day 3.
Capture
Daily feedback, country-by-country satisfaction measurement, real-time quality monitoring.
Leverage
Complete reporting, renewal plan, recommendations for the next edition.
Key results
"CGA perfectly coordinated our European workshop. The logistics were impeccable and the facilitation kept all participants engaged."
— P. Dumoret, Security & Defense Director, SafranStrategic reading
A workshop transformed into an international management initiative—28 countries working in sync, a single point of contact, and seamless execution. Business impact: +30% in team alignment on new products, +25% in sales performance, and a 100% renewal rate.
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