23 activation formats, ready to plug into your managed program
Our catalog is not an à la carte offering: each format below serves a structured program, with a controlled cadence, clear ROI, and long-term capitalization—never as an isolated operation.
Street Marketing
12 activations
Flyering & Targeted Posting
Reach the right audience, in the right place, at the right time—proximity broadcasting orchestrated as a driven visibility system.
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Flyering & Targeted Posting
Reach the right audience, in the right place, at the right time—proximity broadcasting orchestrated as a driven visibility system.
Cover a precisely defined territory, create an immediate field presence, bring a brand into the daily life of an identified target — without dispersion, without loss.
How it is deployed
- Geocoding and selection of high-potential areas
- Field teams briefed, managed, geolocated
- Tactical display: shop windows, retail stores, high-traffic areas
- Photo reporting and traffic measured in near real-time
Formats & variants
What CGA manages
Strategic zoning, team selection and briefing, field quality control, GPS tracking, dated and geo-tagged photo reporting, measurement of cost per useful contact.
Ideal for
Local launch, drive-to-store, store opening, student recruitment, targeted catchment area campaign.
Controlled, traceable, and capitalizable local visibility — where every distributed flyer feeds a clear business reading and supports long-term brand management.
Activation Campus
Establishing a brand at the heart of daily student life — orchestrated on-the-ground presence across high-potential campuses.
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Activation Campus
Establishing a brand at the heart of daily student life — orchestrated on-the-ground presence across high-potential campuses.
Conquer the 18-25 target audience on their home turf: top-tier schools, universities, residences, and student living spaces. Build brand preference at the exact moment it is being formed.
How it is deployed
- Mapping of high-affinity campuses
- Coupled activations: sampling, games, content, lead capture
- Ambassador teams trained and briefed on the brand
- Timed activations on the academic calendar
Formats & variants
What CGA manages
Campus selection, access negotiation, recruitment and training of ambassadors, engagement mechanics, GDPR lead collection, conversion measurement by campus.
Ideal for
Youth product launch, recruitment, food & beauty brands, fintech, telecom, mobility, long-term engagement programs.
A relationship built with the new generation on their own turf—a cumulative presence that transforms sampling into an engagement program, and an event into a qualified audience base.
DOOH on Campus
Network of digital screens located in the heart of student living areas — scheduled, measured, and leverageable broadcasting.
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DOOH on Campus
Network of digital screens located in the heart of student living areas — scheduled, measured, and leverageable broadcasting.
Install a continuous brand exhibition in student high-traffic areas — cafeterias, lobbies, university libraries, residences — with contextualized broadcasting and measurable GRP.
How it is deployed
- Screen network selection by campus typology
- Time slot and zone programming
- Creation of spots adapted to short attention spans
- Possible coupling with hyper-proximity field activations
Formats & variants
What CGA manages
Campus media plan, inventory negotiation, creative adaptation, broadcast coordination, GRP measurement, multi-city consolidated reporting, unified budget management.
Ideal for
Young target brand awareness, product launch, platforms & apps, events, long-term programs with broadcast rhythm.
A digital presence anchored in the physical world, measurable like media and activated like a field—to transform campus coverage into a repeated and managed exposure system.
Multi-city roadshow
A tour orchestrated like a campaign: itinerary, sequencing, teams, content, and measurement managed with a single hand.
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Multi-city roadshow
A tour orchestrated like a campaign: itinerary, sequencing, teams, content, and measurement managed with a single hand.
Deploying a brand across multiple territories with an identical setup, a continuous narrative, and a controlled pace—to capitalize on each step and amplify the overall effect.
How it is deployed
- Tour concept design and event identity
- City selection and location negotiation
- Logistics, field teams, modular scenography
- Step-by-step consolidated reporting and recovery plan
Formats & variants
What CGA manages
Tour plan, modular scenography, multi-site logistics, team recruitment, unified brief, photo/video recording, step-by-step measurement, consolidation of indicators into a single dashboard.
Ideal for
National launch, multi-regional awareness building, retail, food, mobility, banking, telecom, and beauty brands.
An orchestrated national presence with a consolidated budget—each step feeds into the next, and the tour creates a series effect instead of isolated events.
Qualified sampling
Put the product in the hands of the right person, at the right moment of use — structured, targeted, traceable distribution.
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Qualified sampling
Put the product in the hands of the right person, at the right moment of use — structured, targeted, traceable distribution.
Drive trial at the moment of maximum receptivity. Turn the product into direct proof, and distribution into a measurable lever for acquisition and conversion.
How it is deployed
- Target profiling and selection of usage moments
- Selection of locations with a high affinity index
- Qualified hand-to-hand distribution + sales pitch
- GDPR data collection and trial-to-repurchase rate measurement
Formats & variants
What CGA manages
Product / packaging sourcing, distributor profiling, qualitative briefs, field control, opt-in collection, purchase trigger measurement, post-trial recovery plan.
Ideal for
FMCG, beauty, food & beverage, personal care, and supplement product launches, as well as DTC brands in the acquisition phase.
A proof-of-concept trial that turns investment into measurable purchase intent — every sample distributed fuels a direct business readout.
Hosting & data collection
Turn a field activation into a qualified lead machine — engagement, data capture, qualification, follow-up.
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Hosting & data collection
Turn a field activation into a qualified lead machine — engagement, data capture, qualification, follow-up.
Deliver a brand experience that generates, beyond mere contact, a qualified audience database — directly reusable for CRM, media, and sales follow-ups.
How it is deployed
- Engagement mechanic: demo, game, quiz, photo booth
- Capture data via QR code, form, dedicated application
- Lead qualification + product affinity scoring
- CRM transmission and follow-up sequence activation
Available mechanics
What CGA manages
Mechanic design, field hosting, GDPR-compliant data-capture tool setup, lead scoring, management dashboards, post-event follow-up plan.
Ideal for
Brands in the acquisition phase, retail, services, loyalty programs, beauty, food, banking, telecom, mobility.
An activity that does not stop on the evening of the operation: the data collected becomes the asset that extends the investment into the pipeline and the customer relationship.
DOOH Mobile — Walk & Bike
Mobile, animated digital media in urban areas — dynamic, geolocated, contextualized visibility.
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DOOH Mobile — Walk & Bike
Mobile, animated digital media in urban areas — dynamic, geolocated, contextualized visibility.
Create targeted coverage in high-potential areas: subway exits, business districts, events, hyper-centers — with flexible distribution according to time slot and target audience.
How it is deployed
- Real-time geolocated tour plan
- Ambassador teams on foot or cyclists
- HD video streaming with spot rotation
- GPS tracking, certified photos, zone-by-zone report
Formats & variants
What CGA manages
Route planning, zone negotiation, team recruitment and briefing, convoy coordination, GPS certification, content quality control, exposure measurement.
Ideal for
Hyper-proximity product launches, events, drive-to-store, retail brands, food, mobility, digital platforms.
Dynamic visibility that follows the audience rather than waiting for them—precise, tracked coverage optimized according to actual on-the-ground traffic flows.
DOOH Bars & Gyms
Reach a captive audience in high-attention contexts — moments of relaxation, socialization, and sports practice.
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DOOH Bars & Gyms
Reach a captive audience in high-attention contexts — moments of relaxation, socialization, and sports practice.
Expose the brand on screens installed in frequently visited locations with high affinity: bars, brasseries, restaurants, sports clubs, fitness centers — with targeted broadcasting scheduled by profile.
How it is deployed
- Selection of the screen park by location typology
- Time-slot planning (after-work, prime time, sports)
- Creation of commercials adapted to the exhibition context
- Consolidated reporting by network and city
Available networks
What CGA manages
Network sourcing, inventory negotiation, context-based creative adaptation, media plan, exposed audience measurement, unified multi-network reporting.
Ideal for
Beverages, food & catering, lifestyle brands, nutrition, fitness, sport, beauty, premium men's brands.
A contextualized presence at the moment when the audience is available and receptive — to transform a moment of life into a useful brand touchpoint.
Concert flyering & outing
Capture an engaged audience leaving a concert, festival, or show — at a moment of high emotional availability.
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Concert flyering & outing
Capture an engaged audience leaving a concert, festival, or show — at a moment of high emotional availability.
Reach an affinity target identified by their cultural practice, at a time when listening is at its peak. Convert a moment of pleasure into brand memorization and purchase intent.
How it is deployed
- Selection of dates, venues, and related festivals
- Field teams briefed at the exit or nearby
- Flyer + Offer / QR Code / Trackable Coupon Combination
- Event-Based Reporting and Conversion Rates
Formats & variants
What CGA manages
Mapping of high-potential events, team sourcing, access contractualization, qualitative briefings, real-time monitoring, conversion measurement per event.
Ideal for
Lifestyle brands, fashion, beverages, apps, events, mobility, and brands targeting young urbanites.
A high-engagement activation that leverages cultural context to turn the release into a memorable brand moment.
In-store promotion
Activate the point of sale: trigger on-site purchases, increase the average basket size, create an event within the retail routine.
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In-store promotion
Activate the point of sale: trigger on-site purchases, increase the average basket size, create an event within the retail routine.
Transform a point of sale into an active brand moment. Stimulate foot traffic, encourage trials, explain the product, capture data — and establish a recurring appointment on the retail calendar.
How it is deployed
- Store selection by typology and performance
- Host briefs: product, posture, mechanics
- Presentation: In-store displays, set design, demonstrations
- Sell-out reporting by day, by store, by brand ambassador
Formats & variants
What CGA manages
Staff sourcing and training, store coordination, sales strategies, modular store design, daily sell-out tracking, and consolidated multi-store dashboards.
Ideal for
FMCG, beauty, food & beverage, home appliances, perfumery, mass retail, specialty retail, loyalty programs.
An activation at the tipping point of the purchasing decision — where marketing investment translates directly at the checkout, and where the cadence of engagement builds market share over time.
OOH Bus & taxis
Dressing the city in motion — high-exposure mobile media, massive coverage on strategic thoroughfares.
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OOH Bus & taxis
Dressing the city in motion — high-exposure mobile media, massive coverage on strategic thoroughfares.
Imprint the brand in the daily urban landscape. Take advantage of the mobility of the media to multiply coverage and create a visual presence that moves with the city.
How it is deployed
- Media plan by city, line, exposure zone
- Format choices: bus sides, full-wrap taxi, totem
- Production of materials and certified branding
- Reporting GRP, reach, frequency of exposure
Formats & variants
What CGA manages
OOH media plan, media owner inventory negotiation, creative production, installation/removal coordination, quality control, GRP measurement, consolidated reporting.
Ideal for
Brand awareness, national launch, telecom, banking, retail, mobility, energy, mass-market brands with high coverage ambitions.
A permanent urban presence that turns every journey into a touchpoint — massive reach, clear media legibility, long-term brand building.
Brand experience
Create a signature experiential device — installation, pop-up, immersive journey — to embody the brand at life size.
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Brand experience
Create a signature experiential device — installation, pop-up, immersive journey — to embody the brand at life size.
Give the brand a dense and striking expression platform. Bring the promise to life beyond words: design, content, scenography, meaning, memorability.
How it is deployed
- Device design: storytelling, journey, scenography
- Production: sets, technical, teams, content
- Setup at signature location or on-site tour
- Content capture + digital amplification + measurement
Formats & variants
What CGA manages
Artistic direction, scenographic design, production, service provider coordination, field team briefings, content capture, impact measurement & media coverage.
Ideal for
Major product launch, brand repositioning, anniversary, premium brands, luxury, automotive, tech, beauty.
A signature experience that anchors the brand in reality and fuels the entire campaign—media, social, PR, sales—a single investment, multiple levers.
B2B Events
11 activations
Trade shows
A trade show presence orchestrated like a system: pre-show, during-show, post-show — to transform the booth into a pipeline.
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Trade shows
A trade show presence orchestrated like a system: pre-show, during-show, post-show — to transform the booth into a pipeline.
Maximize the ROI of an exhibition by orchestrating three phases: pre-show appointment acquisition, on-site capture and qualification, and downstream follow-up and conversion.
How it is deployed
- Trade show strategy: objectives, targets, sales framework
- Stand design and build (signature, journey, demos)
- Hosting, scored lead capture, appointment booking
- Consolidated reporting + industrialized recovery plan
Scope of intervention
What CGA manages
Trade show strategy, booth design, production, team recruitment and training, lead capture mechanics, lead scoring, post-show plan, measurement of generated pipeline.
Ideal for
B2B companies in long sales cycles, industries, tech, SaaS, services, regulated sectors, brands conquering new markets.
A trade show that doesn't stop on the final day: the footage becomes a pipeline, and each edition capitalizes on the previous one rather than starting from scratch.
Workshops & Studios
High-density short formats — establishing a brand as an expert on its subject matter, in front of its target decision-makers.
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Workshops & Studios
High-density short formats — establishing a brand as an expert on its subject matter, in front of its target decision-makers.
Create a framework for engagement between the brand and its prospects or clients. Demonstrate expertise through practice, qualify accounts, and accelerate the decision-making cycle.
How it is deployed
- Definition of the topic, format, and audience level
- Targeted participant recruitment (account-based)
- Subject Matter Expert facilitation + debrief
- Structured sales tracking and reactivation plan
Formats & variants
What CGA manages
Strategic framing, qualified audience recruitment, community management, insight capture, formalized reporting, commercial follow-up plan.
Ideal for
Complex B2B, SaaS, consulting, finance, industry, sectors in transformation, enablement and expansion programs.
Proof of expertise through action—the brand no longer pitches, it demonstrates, and each workshop produces a lasting effect of authority on the invited accounts.
B2B Roadshows
An orchestrated sales tour — an identical format, sequenced across multiple cities, designed for conversion.
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B2B Roadshows
An orchestrated sales tour — an identical format, sequenced across multiple cities, designed for conversion.
Reach decision-makers on their home turf, create a business meeting at every stop, and multiply conversion points within a single campaign.
How it is deployed
- City and account-based targeting (ABM)
- Identical format: pitch, demo, networking
- Recruitment of qualified audience by step
- Post-event plan and monitoring industrialization
Formats & variants
What CGA manages
Touring strategy, city selection, audience recruitment, logistics, commercial mechanics, engagement, unified reporting, post-event pipeline tracking.
Ideal for
B2B, banking, insurance, industry, IT & cloud, consulting, regulated sectors, territorial expansion, offering launch.
A multiplied sales force in the field — every step generates pipeline, and the tour creates a repetition effect that accelerates the sales cycle.
Seminars & Conventions
Aligning and mobilizing your teams or partners — a structuring event, treated as a strategic act.
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Seminars & Conventions
Aligning and mobilizing your teams or partners — a structuring event, treated as a strategic act.
Turn a collective moment into a lever for transformation: align messages, engage teams, ritualize annual highlights, anchor strategy in experience.
How it is deployed
- Strategic framing and narrative arc
- Venue choice, format, intensity, agenda
- Global production: technical, content, scenography
- Measurement of memorial impact and extension plan
Formats & variants
What CGA manages
Art direction, sequence writing, speaker casting, scenography, technical production, logistics, attendee management, recording, pre/post internal communication plan.
Ideal for
Executive management, HR, sales, network conventions, annual kick-offs, transformations, mergers, strategic launches.
An event treated as a management act — it doesn't just bring people together, it aligns, mobilizes, and leaves a lasting impact usable all year long.
Client Events
Cultivating strategic account relationships — a premium format to strengthen ties and mature the opportunity.
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Client Events
Cultivating strategic account relationships — a premium format to strengthen ties and mature the opportunity.
Set up a regular meeting with key accounts. Strengthen the relationship, build conversation context, and open up sales opportunities through the quality of presence and experience.
How it is deployed
- Selection of strategic guests (account-based)
- Selection of a signature venue and a premium format
- Discreet scenography, product experience, calibrated speeches
- Individualized post-event sales follow-up
Formats & variants
What CGA manages
Guest curation, venue selection, premium scenography, speaker briefings, delegate management, execution quality, discreet recording, account-by-account follow-up plan.
Ideal for
Strategic accounts, top accounts, private banking, consulting, real estate, luxury, industry, long-cycle and high-relationship-stakes sectors.
A manageable relational investment — the evening is not a prestige expense, it is a structured commercial act that produces measured pipeline.
MICE — Meetings, Incentives, Conferences, Events
Design and operate end-to-end MICE solutions — from logistics to experience, from simple to signature premium.
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MICE — Meetings, Incentives, Conferences, Events
Design and operate end-to-end MICE solutions — from logistics to experience, from simple to signature premium.
Industrialize the organization of professional events with a single point of contact: scoping, sourcing, production, operation, and measurement. A program-based approach rather than isolated operations.
How it is deployed
- Scoping: objectives, audience, format, budget
- Sourcing venues, service providers, logistics
- Production: set design, technical production, content, hospitality
- D-day operations and consolidated reporting
Two levels of intervention
What CGA manages
Strategic framing, sourcing, negotiation, multi-site logistics, technical production, speaker casting, scenography, D-day operations, recording, reporting and financial assessment.
Ideal for
General management, marketing, communication, HR, internal and external events, conventions, seminars, incentive trips, industry conferences.
An entirely MICE-orchestrated perimeter by a single partner — consistent quality, arbitration savings, and a possible upgrade from Simple to Premium without changing contacts.
Conferences & Round Tables
Establish the brand as an authoritative voice in its field — demanding editorial formats, a qualified audience, and capitalizable PR impact.
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Conferences & Round Tables
Establish the brand as an authoritative voice in its field — demanding editorial formats, a qualified audience, and capitalizable PR impact.
Build brand authority through editorial: useful topics, relevant speakers, rigorous format. Produce sustainable, actionable content for media, social, and commercial use.
How it is deployed
- Choice of subject and editorial angle
- Casting of speakers (internal + external experts)
- Moderate facilitation, professional recording, content deliverables
- Post-conference amplification plan (replay, articles, social media)
Formats & variants
What CGA manages
Editorial design, speaker casting, speech preparation, scenography, professional recording, replay editing, multi-channel amplification plan, impact measurement.
Ideal for
Brands seeking authority, industry leaders, think tanks, B2B, finance, energy, healthcare, regulated sectors, leadership programs.
An authority built through editorial — the conference doesn't end on the evening of the event, it feeds the brand's entire content chain for 6 to 12 months.
Dinners & Cocktails
Tight relational formats — creating the framework where business conversation moves forward, naturally, without forcing.
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Dinners & Cocktails
Tight relational formats — creating the framework where business conversation moves forward, naturally, without forcing.
Deepen the relationship with a decision-maker target within a qualitative framework. Provoke conversations that cannot take place in a meeting room or via video conference.
How it is deployed
- Fine guest curation and seating arrangement
- Location, table, calibrated speaking turn
- Discreet, controlled hosting
- Account-by-account tracking, memorization of weak signals
Formats & variants
What CGA manages
Guest curation, venue sourcing, discreet scenography, catering, speaker briefings, protocol support, relational signal capture, account-by-account follow-up plan.
Ideal for
Key accounts, executives, long-cycle sectors, private banking, consulting, real estate, industry, premium brands in a relationship-driven stance.
A relational format that generates opportunities — where each table becomes a mini informal steering committee, and where each guest becomes a measurable point of progress.
Executive Breakfasts
Short, dense, morning formats—a regular rendezvous that becomes a relational and commercial asset.
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Executive Breakfasts
Short, dense, morning formats—a regular rendezvous that becomes a relational and commercial asset.
Create a ritual: one hour and a half at the start of the day, a useful topic, a tight-knit circle, actionable material. Build a community of decision-makers around the brand over time.
How it is deployed
- Topic selection, formatted for 90 minutes
- Recruitment of ABM participants by session
- Expert facilitation + written report
- Managed quarterly or monthly cadence
Formats & variants
What CGA manages
Theme curation, audience recruitment, speaker sourcing, event moderation, written reporting, annual editorial plan, key account sales tracking.
Ideal for
B2B services, consulting, finance, IT, healthcare, energy, regulated sectors, brands looking to establish a recurring appointment.
A signature ritual that becomes an asset—the repeated cadence transforms an isolated event into a lasting circle of influence, commercially and editorially exploitable.
B2B product launches
Launch a B2B product to market with an orchestrated event strategy — announcement, demonstration, adoption.
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B2B product launches
Launch a B2B product to market with an orchestrated event strategy — announcement, demonstration, adoption.
Turn a launch into an industrial milestone: product story, credible demonstration, controlled public speaking, customer adoption plan. Turn go-to-market into a business event.
How it is deployed
- Launch strategy: story, audience, sequence
- Product demonstration scenography
- Targeted invitation plan + press/client highlight event
- Adoption plan: webinars, demos, sales meetings
Formats & variants
What CGA manages
Product/market framing, demo scenography, audience recruitment, press plan, recording, commercial adoption plan, measurement of the pipeline generated by the launch.
Ideal for
SaaS, industry, B2B services, hardware, long-cycle sectors, major release, new market expansion.
A launch treated like a program — announcement, demonstration, and adoption are orchestrated together so the product doesn't just remain an announcement but becomes a commercial trajectory.
Hybrid formats & Live
Combining in-person and digital — one event, two audiences, three lifecycles: live, replay, amplification.
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Hybrid formats & Live
Combining in-person and digital — one event, two audiences, three lifecycles: live, replay, amplification.
Maximize the reach of an event by pairing the live experience with a calibrated digital broadcast. Broaden the audience, multiply the exposure duration, and transform each event into a series of contents.
How it is deployed
- Set design conceived for both camera and audience
- Multi-stream technical control room, dual-channel playback
- Edited replay + short clips
- Post-event social, email, and paid amplification plan
Formats & variants
What CGA manages
Dual-channel stage design, technical direction, cross-audience engagement, HD recording, replay editing, amplification schedule, and consolidated audience and engagement measurement.
Ideal for
B2B brands, conventions, industry conferences, product launches, editorial programs, international or multi-site audiences.
A reimagined event economy — the live experience becomes an editorial asset that lives on for several months, and the cost is spread across the cumulative audience rather than just a single evening.
A top-of-mind activation? Let's build it together.
Every format in this catalog integrates into a guided program — let's discuss your project and the most relevant approach for your goals.
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