23 activations carried out for brands, institutions, and groups industrialists
Each case below was managed end-to-end by CGA Agency, from strategic framing to post-campaign review: a business objective, an activation plan, the applied P.A.C.E. method, and measured results. The formats change, the cadence remains the same. A representative, non-exhaustive selection.
street marketing
16 cases
Doritos
Launch a new fragrance and have the product extensively tested
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Doritos
Launch a new fragrance and have the product extensively tested
Doritos — promote the new flavor and make intense-flavor chip lovers crack, through a massive campaign combining field sampling, digital activation, and out-of-home advertising.
Activation plan
- 200,000 packs of tortilla chips distributed
- 3 weeks of intensive campaigning
- 14 beach flags deployed at target sites
- Digital activation via social media
- 1 month post-ring before and after sampling
The P.A.C.E. Method
Mentorship program
Full Pack · Sampling 200K units + digital + 1 month DOOH
Context
FMCG · Snacking — 2025 · Île-de-France · 31 sites
A product launch treated as a massive statement — coverage, repetition, and measurement aligned to turn the trial into a repeat purchase.
Hertz
Promote car rental to young drivers
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Hertz
Promote car rental to young drivers
Hertz — promote car and van rental to young people via a national roadshow combining two wrapped DS3s, brand ambassadors, massive distribution, and a QR code contest.
Activation plan
- 3 Hertz-branded hosts and 2 drivers
- 2 DS3s with Hertz wraps
- 2 beach flags and 1 roll-up
- 170,000 flyers and promotional items distributed
- 1 contest with QR code — 12,000 scans
The P.A.C.E. Method
Mentorship program
Advanced Pack · Roadshow 9 cities + 170K flyers + QR game
Context
Car rental · Young drivers — 2025 · 9 cities
A mobility roadshow that builds an audience base — 12,000 youth leads captured across 9 cities become the foundation of a continuous loyalty program.
ETS Global — TOEFL
Promote the TOEFL test and generate student registrations
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ETS Global — TOEFL
Promote the TOEFL test and generate student registrations
ETS Global — promoting TOEFL tests to students through an orchestrated roadshow combining campus presence, qualified distribution, and a high-engagement sweepstakes.
Activation plan
- 8 hosts/hostesses and 2 field managers
- 1 Volkswagen van with ETS Global TOEFL wrap
- 2 beach flags, 3 floor stands
- 8,000 bags distributed with TOEFL flyers and pens
- 1 sweepstakes with 48 prizes to be won: iPads, speakers and mugs
The P.A.C.E. Method
Mentorship program
Advanced Package · Multi-city roadshow + 48-prize sweepstakes
Context
Language certification · Students — 2026 · 4 cities in the Southeast
An orchestrated certification roadshow for conversion — the contest mechanic turns visibility into a qualified audience database, reusable for CRM.
Burger King
Drive traffic to the new restaurant at opening
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Burger King
Drive traffic to the new restaurant at opening
Burger King — promote the opening of the new restaurant in Kremlin-Bicêtre and increase interest from passersby through a personalized flyering campaign and clean tagging in the vicinity of the restaurant.
Activation plan
- One-to-one flyering, personalized approach to reach residents
- Cleanup of graffiti around the new restaurant
- Attention grabbing in unexpected places
- Urban surprise effect to leave a lasting impression
- Hyper-local field coordination
The P.A.C.E. Method
Mentorship program
Essential Pack · One-to-one flyering + targeted clean tagging
Context
Fast food · QSR — 2024 · Kremlin-Bicêtre, Île-de-France
A retail opening transformed into a neighborhood event — the urban surprise effect becomes a trigger for first-time visits.
ESL Language Studies Abroad
Promote language immersion trips to urban youth
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ESL Language Studies Abroad
Promote language immersion trips to urban youth
ESL — promote language stays and courses abroad to young urban French people, via a multi-city roadshow featuring a goodies setup and a QR code contest mechanic.
Activation plan
- 20 hosts/hostesses and 4 field managers
- 1 Volkswagen van with ESL wrap and 3 custom-colored bicycles
- 3 beach flags, 1 roll-up XXL
- 13,000 goodies distributed — bags and glasses
- 1 game with QR code to scan
The P.A.C.E. Method
Mentorship program
Advanced Pack · 6-city roadshow + 13,000 promotional items + QR game
Context
Language Study Tours · Students — 2026 · 6 cities
A roadshow that leaves a tangible mark — every promotional item becomes a daily brand carrier, every QR scan becomes a future application.
Ministry of Justice
Inspiring young people to pursue careers in the justice system
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Ministry of Justice
Inspiring young people to pursue careers in the justice system
Ministry of Justice — promoting justice civil service exams (court clerks, educators, prison guards) to youth, via a campus approach and digital signage synchronized with the university calendar.
Activation plan
- Extended display operation in selected establishments
- Synchronization with the highlights of the academic calendar
- On-campus approach in 18 target cities
- Reach out to young people where they spend time
- Field teams trained in justice professions
The P.A.C.E. Method
Mentorship program
Advanced Pack · On campus and display across 18 cities
Context
Public Institution · Recruitment — 2026 · 18 cities in France
A state recruitment campaign executed with the precision of a marketing operation—18 coordinated cities, a single standard of execution, and a measured candidate pipeline.
British Council
Raise awareness of English programs in the Île-de-France urban landscape
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British Council
Raise awareness of English programs in the Île-de-France urban landscape
British Council — promoting the brand, its English language learning programs, and its intensive courses to the French public looking to improve their language skills.
Activation plan
- Distribution of informative brochures and promotional items
- Vélib' station branding in British Council colors
- Extended display operation in selected establishments
- Synchronization with the highlights of the school calendar
- Field teams trained and ambassador mindset
The P.A.C.E. Method
Mentorship program
Advanced Pack · Vélib' bike wrapping + display + coordinated flyering
Context
Cultural institution · Language training — 2025 · Île-de-France
Urban street furniture transformed into a media channel—Vélib' becomes a daily brand medium, present on all major thoroughfares in the city.
Thalys
Promote Thalys tickets to under-26s
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Thalys
Promote Thalys tickets to under-26s
Thalys — promote tickets reserved for those under 26 in Lille and the region, via a campaign combining street flag ambassador activities, jugglers, and massive poster advertising.
Activation plan
- 3 hosts with street flag backpacks
- 3 jugglers with directional arrows
- 1 field manager
- 40,000 flyers distributed
- Extended billboard campaign across Lille and its region
The P.A.C.E. Method
Mentorship program
Advanced Package · Events & display in Lille and region
Context
International rail transport · Youth — 2025 · Lille
A pricing offer turned into an urban event—the activation surprises, the flyer converts, and the city becomes the most memorable activation channel.
EHL — École Hôtelière de Lausanne
Recruit more French students and strengthen brand preference
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EHL — École Hôtelière de Lausanne
Recruit more French students and strengthen brand preference
EHL — raise awareness among young people in France, increase students' and high schoolers' interest in programs, and encourage them to apply to the school's programs.
Activation plan
- Distribution and promotion of the school to young people
- Promotion of programs to students and high school students
- Extended display operation in selected establishments
- Synchronization with the highlights of the school calendar
- University campuses, BUTs (University Bachelor of Technology), university cafeterias, residences, active student unions (BDE), high schools
The P.A.C.E. Method
Mentorship program
Essential Pack · Targeted university and school poster campaign
Context
International Hospitality · Higher Education — 2026 · Île-de-France
An education campaign transformed into a measurable acquisition system — the academic calendar becomes the editorial axis, and every open house event becomes a conversion peak.
ESRA Group
Increase brand awareness and drive Parcoursup registrations
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ESRA Group
Increase brand awareness and drive Parcoursup registrations
Groupe ESRA — build brand awareness among young people, increase interest in the programs, and encourage enrollment through an out-of-home advertising campaign synchronized with key school calendar moments.
Activation plan
- Promotion of Parcoursup registration for the Animation and ISTS sections
- Promotion of the DHEC JPO and the JUNIOR program
- Extended poster campaign across campuses, university institutes of technology (IUTs), and student residences
- University dining halls, student association spaces, and active student unions
- Synchronization with the national school calendar
The P.A.C.E. Method
Mentorship program
Essential Pack · Multi-city targeted out-of-home advertising campaign
Context
Higher education institutions · Cinema and audiovisual — 2026 · Paris, Rennes, Nice
A Parcoursup campaign handled like a media drive — three cities, one schedule, a scalable setup for every year.
France Rugby
Promote the 2023 World Cup and recruit volunteers
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France Rugby
Promote the 2023 World Cup and recruit volunteers
France Rugby — promoting the 2023 Rugby World Cup in France and encouraging youth volunteering through a guerrilla projection mapping campaign and widespread displays in community spaces.
Activation plan
- Guerilla projection mapping — an immersive and memorable visual experience
- Social media amplification
- Poster campaign in places where young people live and pass through
- 5 cities activated ahead of the competition
- Logistical coordination of screenings and displays
The P.A.C.E. Method
Mentorship program
Advanced Pack · Immersive urban mapping + 5-city display
Context
Sport · International event — 2023 · 5 cities in France
A sporting event driven by the city itself — the facade becomes a screen, the wall becomes an announcement, and the youth become a captive audience.
Strategies
Establish the brand as a benchmark for the young marketing generation
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Strategies
Establish the brand as a benchmark for the young marketing generation
Strategies — promote the brand and increase subscriptions among students, establishing a presence on campuses in the Île-de-France region to be perceived as a key player among future marketing professionals.
Activation plan
- 4 field managers trained in the publication's editorial policy
- 1 booth on each target site
- 1 sweepstakes with subscription capture
- Targeted on-campus presence in Île-de-France
- Issue distribution and free access
The P.A.C.E. Method
Mentorship program
Essential Pack · On-campus + booth + sweepstakes
Context
Trade press · Marketing and communications — 2025 · Île-de-France
A professional press that reaches its future audience where they are trained — the campus becomes the primary touchpoint in a long-term loyalty cycle.
Bayard Group
Host an event around the release of the latest ERAGON volume
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Bayard Group
Host an event around the release of the latest ERAGON volume
Bayard Group — promoting the latest volume of ERAGON via a weekend campaign orchestrated across 8 cities, featuring costumed «Guardian» ambassadors, contests, flyers, and goodies.
Activation plan
- 1 synchronized operation weekend
- 8 costumed «Guardian» speakers and 5 field managers
- Flyers and promotional items distributed across 8 cities
- Sweepstakes with 1 trip for 2 people to be won
- 48-hour national logistics coordination
The P.A.C.E. Method
Mentorship program
Advanced Pack · 8-city weekend event + sweepstakes + goodies
Context
Publishing · Youth — 2022 · 8 cities
An editorial launch experienced as a cultural event — the world of books becomes a brand platform, and each ambassador physically embodies the promise.
Lidl
Develop the employer brand among young candidates
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Lidl
Develop the employer brand among young candidates
Lidl — promoting the employer brand via an extensive out-of-home advertising campaign in selected establishments in the Île-de-France region, with precise targeting of sought-after positions and candidate profiles.
Activation plan
- Extended display operation in Île-de-France
- Selection of establishments according to the positions sought
- Targeting schools and trade training centers
- Synchronization with recruitment periods
- Certified display logistics coordination
The P.A.C.E. Method
Mentorship program
Essential Pack · Targeted job postings display
Context
Retail · Recruitment — 2024 · Île-de-France
An employer display treated like a recruitment media — the right message, in the right place, in front of the right candidate, at the right moment in their training.
Discount Tickets
Build brand awareness at the SAGASDOM trade show
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Discount Tickets
Build brand awareness at the SAGASDOM trade show
Billets Discount — build brand awareness at the SAGASDOM trade fair via a branded booth, a dedicated team, and a highly attractive sweepstakes.
Activation plan
- Setting up a branded booth
- 2 dedicated hosts
- 1 sweepstakes to win a plane ticket and a cruise
- Continuous entertainment throughout the entire exhibition
- Data capture and qualified reporting
The P.A.C.E. Method
Mentorship program
Essential Pack · Exhibition booth + travel contest
Context
E-tourism · Overseas France Ticketing — 2025 · Paris, SAGASDOM trade show
A trade fair booth treated as a capture platform — the travel contest transforms foot traffic into an audience database that can be reactivated all year round.
French Football Federation
Encourage the public to attend the France-Brazil women's match in Nice
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French Football Federation
Encourage the public to attend the France-Brazil women's match in Nice
French Football Federation — encouraging the public to attend the France-Brazil women's team match in Nice, via an extensive out-of-home advertising campaign in selected establishments throughout the city.
Activation plan
- Extended display campaign in Nice
- Selection of establishments with a high affinity for sports and youth
- Message dedicated to the promotion of the women's match
- Coordination of the highlight of the meeting
- Branding tailored to the federation's guidelines
The P.A.C.E. Method
Mentorship program
Essential Pack · Targeted Display in Nice
Context
Sports · Women's football — 2021 · Nice
A women's match treated as a major local event — the host city becomes a billboard, visibility contributes to the momentum of women's sports.
Figures recorded by CGA Agency on its operations.
B2B events & incentives
7 cases
Safran — European Workshop
Facilitating a European workshop — 28 countries, 3 days, total coordination
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Safran — European Workshop
Facilitating a European workshop — 28 countries, 3 days, total coordination
Safran Security and Defense Department — supporting projects during a 3-day workshop bringing together 28 countries, by ensuring complete coordination: logistics, catering, and facilitation.
Activation plan
- 3 full days of European workshop
- Management of the 28 participating countries and over 150 participants
- Dinner and Daytime Catering Management
- Multi-site coordination, signage and transportation
- Staffing of 8 trained ambassadors
The P.A.C.E. Method
Mentorship program
Full Package · Complete coordination, entertainment, catering, accommodation
Context
Aeronautics · Security and Defense — April 2025 · Paris
A workshop transformed into an international management act — 28 countries synchronized, a single point of contact, frictionless execution. Renewal confirmed.
Defense & Security Hackathon
Operating 24/7 for 48 hours for Safran, Thales, and the DGA
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Defense & Security Hackathon
Operating 24/7 for 48 hours for Safran, Thales, and the DGA
Defense and Security Hackathon orchestrated for Safran, Thales, and the DGA, in collaboration with the National Gendarmerie's AGIR exhibition. Bringing together 50 engineering and military school students for 48 uninterrupted hours to develop an actionable project for the military.
Activation plan
- End-to-end event venue management
- Recruitment of 50 engineering and military school students throughout France
- Complete support: transport, hotel, reception, on-site management
- Coordination of the Fab Lab and technical tools over 2 days
- Catering morning, noon, and night — continuous food service for 48 hours
- Organization of the evening and CGA presence all night
- Awards ceremony with the Commander of the DGGN and the armed forces
The P.A.C.E. Method
Mentorship program
Full Package · Venue, recruitment, Fab Lab, catering, evening event, awards ceremony
Context
Defense and Security · National Gendarmerie · Innovation — 48 hours non-stop, AGIR exhibition
A hackathon run like a command operation — three major industrial groups, the French defence procurement agency and the Gendarmerie synchronised for 48 hours non-stop, producing an innovation taken up by the armed forces.
Accor
Aligning the sales teams on the 2024 objectives and priorities
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Accor
Aligning the sales teams on the 2024 objectives and priorities
Accor — staging a Sales convention in Paris to carry the corporate message, announce the objectives and mobilise the sales teams, with a full programme of workshops, a city treasure hunt, a gala dinner and a live graphic designer.
Activation plan
- Workshops thématiques stratégiques
- A treasure hunt across Paris to build team cohesion
- Soirée de gala sur un bateau — moment signature
- Participation d'un graphic designer en live
- Coordination of national and international delegates
The P.A.C.E. Method
Mentorship program
Pack Intégral · Convention Sales + workshops + gala
Context
Hôtellerie internationale · Convention interne — 2024 · Paris
A convention treated as an act of management — the Paris staging and the gala anchor the strategy physically in the teams.
JBT AeroTech
Turning the GSE trade show at Le Bourget into a brand communication highlight
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JBT AeroTech
Turning the GSE trade show at Le Bourget into a brand communication highlight
JBT AeroTech — full management of the GSE trade show at Le Bourget, including the design and build of the branded stand, Food & Beverage and Hospitality management, and the closing gala evening, central to the brand message.
Activation plan
- Coordination of the design and build of the branded stand
- Gestion Food & Beverage et Hospitality
- Organisation of the closing evening for 200 guests
- Management of internal members and partners
- Logistics coordination for the trade show and the gala
The P.A.C.E. Method
Mentorship program
Pack Avancé · Stand brandé + soirée de gala 200 personnes
Context
Aerospace · Ground support equipment — 2025 · Le Bourget
A trade show turned into a relationship programme — the stand draws people in, the gala converts that into closeness, and the whole becomes a measurable commercial asset year after year.
Webhelp
Building strong team cohesion outside the conventional setting
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Webhelp
Building strong team cohesion outside the conventional setting
Webhelp — a Coachella-style evening for 300 people, carrying the corporate message and building team cohesion outside the conventional setting, through an immersive programme of food trucks, a make-up stand and a live show.
Activation plan
- A Coachella-style evening for 300 people
- Food trucks, pop-corn, stand make-up
- Paillettes et show rap US signature
- Décors immersifs façon festival
- Message corporate scénarisé
The P.A.C.E. Method
Mentorship program
Pack Avancé · Soirée immersive 300 personnes
Context
BPO · Relation client · Interne — 2025 · Paris
A corporate evening turned into a cultural moment — the immersion creates a shared memory that stays a collective team reference for months.
Incentive au Maroc
Creating a strong, distinctive cohesion experience abroad
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Incentive au Maroc
Creating a strong, distinctive cohesion experience abroad
Three days of incentive travel for 38 participants, with a standing dinner, a quad-bike and camel activity, a spectacular dinner in the Agafay desert, a corporate message and team cohesion outside the conventional setting.
Activation plan
- Cocktail dînatoire d'ouverture
- Activité quad et chameau
- 1 dîner spectaculaire au désert d'Agafay
- Charmeur de serpents et danseuses
- Musique arabo-andalouse en immersion totale
The P.A.C.E. Method
Mentorship program
Pack Intégral · Réunion + activité désert + dîner Agafay
Context
Incentive international · Cohésion — juin 2025 · Marrakech
Incentive travel treated as a chapter in the team memory — the desert becomes a corporate stage, and lived memory replaces the projected slide.
Incentive en Albanie
Giving 43 participants a destination experience unlike any other
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Incentive en Albanie
Giving 43 participants a destination experience unlike any other
Three days and two nights in Ksamil with Breathe In Travel: a jeep visit to Gjirokastër, a treasure hunt to uncover the town’s secrets, kayak exploration of the Albanian coast and a gala dinner on the beach.
Activation plan
- Visite de Gjirokastër en jeep
- A treasure hunt to uncover the town’s secrets
- Kayak exploration of the Albanian coast
- Gala dinner on Pema e Thatë beach with a DJ
- Coordination complète sur 3 jours et 2 nuits
The P.A.C.E. Method
Mentorship program
Pack Intégral · Séjour 3 jours et 2 nuits
Context
Incentive international · Cohésion — 3 jours et 2 nuits · Ksamil, Albanie
Incentive travel experienced as a shared discovery — an unexpected destination becomes a real differentiator, and the field experience becomes a lasting team reference.
Figures recorded by CGA Agency on its operations.
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