Choose the level of management that suits your maturity. Our structured approach allows you to move from one-off activation to a managed program, with regular monitoring rituals and clear governance to ensure the continuity and performance of your marketing operations.
At CGA, you do not buy consulting on one side and activations on the other. You commit to a program level that structures both governance, planning, management, and the deployment of your activations.
3 engagement frameworks to improve readability. Each recommendation is tailored to your business reality.
We do not sell a standard formula, but a tailor-made solution.
Structure de coûts claire et prévisible — distinguer les coûts fixes de pilotage (activations incluses) des coûts variables d'activation exceptionnels.
The program covers governance, planning, coordination, management, and performance operations.
The variable costs related to activations (production, additional staff, venues, technical equipment, broadcasting, specific logistics) are costed separately.
Two real-world situations, two ways to mobilize the 3 program levels depending on the business context.
Beauty product launch — Target 18-35 lifestyle/urban — Goal: 15,000 qualified leads
Launch of a new facial skincare line for urban professionals (18-35 years old) — Lifestyle & wellness positioning
Test the market and validate product adoption among urban 18-35 year olds with an optimized budget.
Deploy a continuous activation strategy to maximize acquisition and retention.
Create a complete activation ecosystem to dominate the urban 18-35 market.
Sales Teams Federation — 150 sales representatives — Goal: 95% participation
Network of 150 sales representatives for new products — Sales alignment and team motivation
Quickly align sales teams on new products with an optimized budget.
Deploy a continuous activation strategy to maximize engagement and sales performance.
Create a complete federation ecosystem to dominate the market and align all teams.
The Essential level suits SMEs and mid-sized companies structuring their first activations, with quarterly management.
Yes, you can upgrade to a higher tier at any time according to your growing needs.
Yes, activations are part of the toolkit of various ways to achieve your goals.
Let's discuss your project and see how we can help you move from a one-off operation to a driven program.
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