Structure, manage and get a return on your field activations
We are shifting your activations from an isolated event logic to a continuous growth system. Our approach combines the P.A.C.E. methodology, multi-site management, and data capitalization to transform your one-off operations into managed programs with performance measurement.
Posture and strategic approach
Continuous activation is a methodology that transforms your one-off operations into a structured, driven program. Instead of carrying out isolated actions with no connection to one another, we orchestrate a sequence of interconnected initiatives with clear objectives, measurable KPIs, and accumulating learnings. This approach makes it possible to move from a "one-shot" mindset to a sustainable growth strategy, where each activation feeds into the next and contributes to your brand's overall goal.
- Moving from a one-off operation to a managed program
- Establish a logic of continuity and measurable results
- Structure activations to avoid fragmentation
What continuous activation is NOT: It is neither a succession of isolated campaigns with no connection to one another, nor a "one-off" or hit-and-run approach, nor a strategy without measurement or learning.
Our Approach & Differences
What sets us apart from traditional agencies
Strategic Vision
We do not run isolated operations; we build activation programs that create lasting value.
Continuity
More than just an executor, CGA Agency orchestrates your activations as a growth system, transparent and driven.
Performance
We transform field feedback into continuous, better-managed, and better-utilized programs.
Our recommendation approach
From business reading to tailored recommendation
From initial diagnosis to personalized proposal in 4 steps
Qualification interview
Strategic discussion to understand your challenges, objectives, and actual constraints.
- Business objectives
- Priority targets
- Budget & timing
Analysis of the issues
In-depth analysis of your current situation and identification of opportunities.
- Activation audit
- Market benchmark
- SWOT analysis
Impact hypothesis
Assessment of possible scenarios and projection of expected results.
- KPI Scenarios
- Targets
- Estimated ROI
Recommendation + Roadmap
Custom proposal with detailed 90-day schedule.
- Tailored program
- 90-day roadmap
- Optimized budget
3 engagement frameworks to provide clarity (Essential, Advanced, Integral), but every recommendation is tailored to your business reality. We do not sell a standard formula, but a tailor-made solution derived from an in-depth business analysis.
The P.A.C.E. Method — Keeping the Promise Over Time
A proven system that creates value at every step
Plan • Activate • Capture • Exploit — Complete activation process
Plan
Objectives & KPIsActivate
Field executionCapture
Collection & measurementLeverage
OptimizationPlan — Strategic Preparation
- Define business objectives (brand awareness, traffic, leads)
- Establish measurable KPIs and targets
- Align with global strategy
- Identify targets and personas
- Analyze traffic and behaviors
- Target geographic areas
Strategic recommendation
90-day detailed plan
Team briefing
Activate — Field execution
- Multi-site field deployment
- Street and event execution
- Hosting & interaction
- Vendor management
- Real-time monitoring
- Trained and briefed facilitators
- Engagement mechanics
Detailed run sheet
Field team brief
Activation kit
Capture — Collection & measurement
- Collect qualified data
- Scans, sign-ups
- Tracking interactions
- Performance measurement
- Qualified leads
- KPI field
Qualified leads database
Dashboard KPI
Client verbatims
Operations — Optimization & Follow-up
- Detailed reporting
- Analysis vs Objectives
- Analyze performance
- Capitalized learnings
- Recommendations
- Re-engagement plan
Full report
Re-engagement plan
Recommendations
See the complete guide: how to structure an annual activation plan →
The 4 pillars of CGA Agency
Our methodology to transform your activations into continuous activation programs
Controlled pace
Regularity vs. one-off hits
- Rolling schedule - 60-90 days visibility
- Predictable rhythm - 2-4 activations/quarter
- Seamless coordination - A single point of contact
- Anticipation - Key highlights identified
Measured performance
Defined and trackable KPIs
- Defined KPIs - Measurable objectives
- Monthly report - Detailed analytics
- Trackable ROI - Measurable impact
- Optimization - Continuous adjustments
Budgetary transparency
Full transparency
- Structured quotes - Predictable budget
- Predictability - Controlled costs
- Transparency — 100% of costs visible
- Optimization - Optimized budget
Maximum leverage
Reusable content
- Reusable content — asset building
- Evidence - Usable data
- Learning - Optimization
- Cumulative effects - +40% efficiency
Management & Coordination
Multi-sites, multi-formats
We ensure multi-territory operational coordination with a single point of contact for the entire program. Our approach guarantees clear governance, regular follow-up rituals, and visibility across all activations.
- Multi-territory operational coordination
- Resource management and logistics
- Single point of contact for the entire program
Capitalization & Performance
Measurement and continuous optimization
We are setting up data capitalization systems to transform every activation into learning. KPIs are tracked in real-time and reports allow for continuous performance optimization.
- Capitalization of lead and interaction data
- Dashboards and regular reporting
- Data-driven optimization
Governance & Cadence
Structure and management
Executive Committee-level governance, controlled cadence of activations, and Executive/Management Committee visibility across the entire program.
- Executive committee level governance
- Controlled pace of activations
- Macro annual planning