Our Programs — Advanced Program — Case Study

ETS Global / TOEFL iBT — Promote the TOEFL in PACA region

Language certification · Students · PACA Region

+18%TOEFL registration
4enabled cities

ETS Global · Advanced Program

Promote the TOEFL to students in the PACA region and generate registrations

Context & Objective

Promote the TOEFL test among students in the PACA region and generate additional registrations for sessions through targeted touchpoints.

Activation plan
  • 4-city roadshow at targeted venues
  • Targeted flyering (business and engineering schools)
  • Discovery booths and interactive TOEFL micro-demos
  • Dynamic QR code with targeted tracking to registration page
The P.A.C.E. Method
P
Plan

Targeting priority schools, adaptation of creatives + print, alignment with schedule.

A
Activate

Roadshow logistics, field teams deployed during peak hours, discovery booth activities.

C
Capture

Generation of trackable QR codes by school, quick interest forms, registration opt-in collection.

E
Leverage

Analytical consolidation of leads by school/city, targeted email nurturing sequences, and adjustments to creatives and schedules.

Key results

Figures measured during the operation
+18%TOEFL Registration — Increase in regional registrations over the targeted period
VisibilityContinuous campus — continuous attendance tracking with high scan rates
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