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Burger King — Launch a student menu and generate traffic

Fast food · QSR

45 000distributed samples
22%conversion coupons
Sampling at the campus Burger King: a brand ambassador hands out a sample to a female student in front of the venue entrance

Burger King · Advanced Program

Launch a student menu and generate restaurant traffic

Context & Objective

Promote the new BK student menu via a proximity campaign aimed at boosting brand preference and maximizing local restaurant traffic.

Activation plan
  • Massive campus sampling (dedicated samples & coupons)
  • Media Bike DOOH (3 4K screens) in hyper-proximity
  • Instant win and drive-to-store QR code sweepstakes
  • Social media relay and live UGC capture
The P.A.C.E. Method
P
Plan

Targeting campuses near restaurants, identifying peak hours, and developing creative concepts for student promotions.

A
Activate

Product distribution and demonstration, Media Bike deployed on footfall traffic, by briefed brand ambassadors.

C
Capture

Deployment of campus-specific QR codes, rigorous coupon tracking, and opt-in contact collection.

E
Leverage

J+2 report on coupon usage, detailed analysis by point of sale and schedule optimization.

Key results

Figures measured during the operation
45 000Free samples distributed — massive volume in the immediate vicinity
22%Conversion coupons — record conversion rate and confirmed traffic increase
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