← Advanced Program
Our programmes — Advanced Programme

Focus Advanced Programme

The complete details of the Advanced Program: deliverables, 3- to 5-month timeline, investment, and governance model.

Concrete deliverables

What you get with the Advanced Programme

The Advanced Program offers you a complete system of continuous activations with structured deliverables to guarantee the measurable performance of your marketing and event operations.

1. Governance & Management

Monthly strategic steering committees
Monthly meetings with progress report and decision-making
90-Day Strategic Roadmap
Detailed schedule of key moments and activations
Resource prioritization
Optimized budget and team allocation
1/monthCommittee
90jRoadmap
-40%Time

2. Strategic Activations

2-4 activation recommendations per quarter
Targeted actions with measurable ROI
Multi-zone urban activation
Optimized geographic coverage
Engagement mechanics
Games, QR codes, data collection
2-4Recommendations / quarter
+60%Efficiency
12Cities

3. Reporting & Optimisation

Monthly consolidated reporting
Detailed report with KPIs and analyses
Real-time performance tracking
Interactive dashboard and alerts
Optimization recommendations
Corrective actions and improvements
+35%ROI
100%Measurable
24hResponsiveness

4. Capitalization Data

Reusable content
Usable photos, videos, and testimonials
Qualified database
Leads, interactions, insights
Capitalized learnings
Best practices and optimizations
100%Exploitable
+40%Efficiency
∞Reuse
Structured timeline

Standard flow — Advanced Program, example on the first 3 months

From setup to renewal — structured timeline with milestones and deliverables. Detailed example for the first 3 months of a 3 to 5-month program, in 90-day rolling planning.

Month 1

Scoping + 1st activation

Weeks 1-4
  • Objectives & KPIs Framework
  • Target analysis & zoning
  • First field activation
  • Initial data collection
Deliverables
Complete brief90-day planningInitial report
1Activation
4Weeks
Month 2

Optimization + 2nd activation

Weeks 5-8
  • Monthly Steering Committee
  • Optimizations & adjustments
  • 2nd field activation
  • Tracking performance
Deliverables
Monthly reportOptimizationsKPIs
2Activations
+25%ROI
Month 3

Summary + Recommendations

Weeks 9-12
  • Full quarter review
  • Analyze performance vs. objectives
  • Upcoming recommendations
  • Program renewal
Deliverables
Complete assessmentRecommendationsRecovery plan
100%Measured
+35%ROI
Initial scopingOptimization● Review & Renewal
Scope and options

What is included in Advanced Programme

The details of what is included in the base program, and the additional options that can be used.

Advanced Base Program

Monthly governance (committee + roadmap)
Included
90-Day Strategic Roadmap
Included
2-4 strategic recommendations/quarter
Included
Consolidated reporting with KPIs
Included
Qualified database
Included

Details of included services

Dedicated team: 1 project manager + 2 activation specialists
Monthly committees: 2h meeting + detailed reporting
Continuous optimization: Adjustments based on results
Database: 100%: Operational and Reusable
Priority Support: Response within 24h

Additional options

Optional
Team Building (1 day)
Audit of existing activation
Priority Support (Urgent)
Management structure

Governance Model — Program Advanced

Steering structure, rhythms, and reporting.

Monthly committee

Strategic meeting
Duration2 hours
Participants3-5 people
Agenda4 points

Rolling roadmap

90 days visibility
UpdateMonthly
Visibility90 days
SynchronizationHighlights

Consolidated reporting

KPIs & analyses
KPIs12 metrics
ReportMonthly
RecommendationsOptimization

90-day rolling roadmap

In progress● Done● Upcoming
Month 1In progress
  • Initial scoping
  • First activation
  • 7-day review
Month 2Coming soon
  • Monthly committee
  • 2nd activation
  • Optimizations
Month 3Coming soon
  • Quarterly review
  • Recommendations
  • Renewal

Reporting KPIs

+35%ROI
+60%Efficiency
-40%Time
100%Measurable
Last update: standard example — updated at each monthly committee

Ready to structure your activation?

Let's discuss your project and see how we can help you move from a one-off operation to a driven program.

Start a brief Discover the method →